WHO IS IN CHARGE? A look at the “New Marriott’s” Brand Marketers
Marriott International, Inc. based in Bethesda, Maryland, USA, has nearly 6,000 properties in 120 countries and territories. The company recently completed its US $ 13 billion acquisition of Starwood Hotels & Resorts Worldwide, Inc., creating the world’s largest hotel company and a unified brand which will be known as Marriott International. The Starwood name will, therefore, cease to exist. Let's take a look at who the hospitality behemoth's key brand marketers and agency relationships are. (Based on information in Portada's Interactive Databases of Marketers).
Now that Marriott’s takeover of Starwood is complete, the combined 30 brands, see below, operate more than 5,700 hotels and 1.1 million hotel rooms in 120 countries. Marriott International has completed its acquisition of Starwood Hotels & Resorts Worldwide creating a unified brand, The company's 30 leading brands include: Bulgari®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy® Hotels, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®
Who is in Charge?
Arne Sorenson remains President and Chief Executive Officer of Marriott International, and Marriott’s headquarters continues to be located in Bethesda, Maryland. Daphne Sipos is the Director in charge of Global & North America Marketing and Doreen Burse Vice President of Global Sales, North America is responsible for providing strategic leadership and management oversight to Marriott’s North American Global Sales Organization. Mara Hannula is Vice President Global Brand Marketing and Brian King, Global Brand Officer.Brian Gilligan is Senior Vice President Sales, North America and Michelle Ogle is Director, Global Paid Media.
To get detailed contact information of the above decision makers at Marriott AND ACCESS TO AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Research Sales Manager Silvina Poirier at email@example.com to activate your subscription.
Sources at Group M's Media:edge confirmed that the agency still handles Marriott's U.S and LatAm media business (see below).
The Marketers for Marriott in Latin America
Seventeen hotels were signed into the Marriott's Caribbean and Latin America development pipeline in 2016, totaling nearly 2,500 hotel rooms. By 2022 the company is planning to open 38 additional properties, reinforcing Mexico's status as Marriott's top market within the region.
Based in Miami, Kimberly Boykan Lewin is Marriott International’s Account Manager - Brand, Marketing, & Digital Caribbean & Latin America Resorts. Ana Tomicevic is Director of Brand Marketing & Partnerships, Caribbean and Latin America and Patricia Lascano is Area Director of Sales & Marketing, Caribbean & Latin America. Alex Fiz Regional is the Regional VP of Sales & Marketing - Caribbean and Latin America Region.
To get detailed contact information of the above decision makers at Marriott AND ACCESS TO AN INTERACTIVE DATABASE OF MORE THAN 2,000 MARKETERS targeting Latin American consumers, please contact Research Sales Manager Silvina Poirier at Silvina@portada-online.com to activate your subscription.
Amanda Gill is Marriot’s Director Account Management, Brands - Marketing-Digital - Caribbean & Latin America and Diana Plazas Vice President, Brands, Marketing & Digital. Laura Alfonsin is the Associate Director of Online Marketing.
In 2011, Marriott International Inc. awarded its global business to MEC, following a pitch. The account covered both media planning and buying for all of Marriott's brands, including Marriott Hotels and Resorts, the Ritz-Carlton, and Marriott Rewards. Stanlei Bellan is Head of Mec Miami office, where Tata Cortés is the new responsible for the Marriott account.
Kerstin Sachl, Director of Public Relations and Social Media for Marriott International, Caribbean and Latin America is in charge of all media relations for all Starwood brands in the region.