Mediavest | Spark Global President Brian Terkelsen Steps Down
What: Brian Terkelsen, Mediavest | Spark Global President, has resigned from his post at the end of the month.
Why it matters: The company has not yet named any successor for this important position.
Brian Terkelsen, Mediavest | Spark Global President, has resigned from his post at the end of the month. The company has not yet named any successor.
USA CEO Chris Boothe could be a possible replacement, according to Mediapost.
Terkelsen took over as Mediavest | Spark Global President just ten months ago. In that role, he was responsible for global revenue and overall business growth, client management, talent retention, product excellence and brand positioning for 3500 employees in over 100 countries. Prior to Mediavest | Spark he was CEO of Mediavest USA for almost 5 years. He also spent almost 13 years as SMV's LiquidThread Global President.
He joined the Publicis Groupe-owned communications unit in 2002.
“I have been humbled and honored to lead this agency over the past years, first in the U.S. and most recently globally,” Terkelsen said in a statement. “I’m incredibly proud of the team and the brilliant work we have created in partnership with our clients and I look forward to their bright future.”
Publicis Groupe last year reorganized its media holdings, which also include Starcom, Zenith and former Optimedia Blue 449. Terkelsen’s depature has nothig to do with account losses. Actually, Mediavest Spark has recently won some new account like KFC, MTV and USAA in recent months.