Argentina – US Group Offers AFA US$ 336 million for TV rights

What: Consor, a U.S. intermediary, is looking to snap up the broadcasting rights for Argentine football.
Why it matters: Because Consor's third-party bid puts pressure on ESPN and the Fox-Turner alliance, which were already looking to secure the broadcast rights after a complicated year that began with the plan to charge for broadcasting the games of the Argentine football league, which exports players to various countries around the world.

Just when all seemed like a done deal between the Fox-Turner alliance and ESPN, the Argentine Football Association (AFA) was surprised by a new bidder offering more than US$ 336 million for the broadcasting rights to the league’s matches.

Consor, the U.S. intermediary, is more than willing to open its checkbook to get the contract, and AFA directors will decide this week who gets awarded the bid.

"There is a third bid, in English, that we are still considering," said Armando Pérez, president of the Regularization Commission, before attending a meeting at the AFA, where the offer was presented to them.

Consor’s bid arrived practically at the closing of negotiations with the other interested parties, who had offered up to 80% less than the new bidder.

Subscribe to Portada Sports Marketing Updates!

Under pressure

Consor’s offer not only exceeds 80% of that offered by Fox-Turner, and is 69% higher than ESPN’s bid, but also contemplates other aspects that are proving to be very attractive for the leaders of the Argentine clubs.

Consor has offered US$ 336 million a year for a five-year contract, with the option to renew for another five years.

In addition, the offer is in dollars and not in Argentine pesos, unlike the other two bids submitted by Fox-Turner and ESPN.


Join us at the 2017 Sports Marketing Forum.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding multicultural demographic!


Editorial Staff

Portada Staff

MORE FROM PORTADA

RANKING: Top 10 Gaming Sites Most Visited by US Hispanics

RANKING: Top 10 Gaming Sites Most Visited by US Hispanics

Which gaming sites do US Hispanics prefer? What is most important to them? How are users spread out within this category? Read on for the answers to these questions, drawn from comScore’s March 2017 ranking.



Chrysler Brand Launches “Hero” Campaign for Hispanic Market

Chrysler Brand Launches “Hero” Campaign for Hispanic Market

Chrysler unveils its' latest brand campaign “Hero,” specifically developed and created for Hispanic market, for the all-new minivan Chrysler Pacifica.Spot will air in top Hispanic markets including Chicago, Dallas, Houston, Los Angeles, Miami and more.