Apple Becomes FC Bayern Munich Sports Sponsor

What: FC Bayern Munich signed a deal with Apple Music as its official music streaming service.
Why it matters: The German football club hopes to bring their fans closer to the team and players through music and exclusive videos available on the platform.

Finally Apple has decided to add sports marketing as part of its general marketing strategies. A couple of days ago, German soccer club FC Bayern Munich signed an agreement with Apple Music as the team’s official music and video streaming service.

Apple Music will provide the team and fans with special playlists, and also with exclusive videos such as what happens in the locker rooms before and after a game, and interviews with some of the players.

According to the team, music inspires the players to train harder. Now fans will be able to train to the same beats as their favourite soccer stars. FC Bayern Munich’ first official playlist is already available on Apple Music.

But Apple isn’t the first music brand to sign a deal with a soccer team. Deezer and Spotify have already sponsorship deals with Borussia Mönchengladbach, and Manchester United, respectively.

It’s also been announced that Beats, by Dr. Dre, will continue to be the official sound partner of FC Bayern Munich providing the club with music equipment, such as headphones and speakers.


Join us at the 2017 Sports Marketing Forum.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding multicultural demographic!


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