SALES LEADS: Walgreens Boots Alliance, Ruby Tuesday, State Farm…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada's Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Walgreens Boots Alliance

descargaWalgreens Boots Alliance, Inc.  has awarded WPP  its US$600 million global retail, wholesale, health and beauty product brands businesses after a 1 year review.‘Team WBA’, the bespoke WPP team, will provide services including traditional and digital advertising, media investment management, promotion & relationship marketing, public affairs, media relations and communications for the enterprise, realizing significant benefits globally.Hub office locations for ‘Team WBA’ will be created by WPP in Chicago, London and New York to support Walgreens Boots Alliance and businesses including Walgreens, Boots and Alliance Healthcare businesses.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • State Farm

descarga-5State Farm social has released its latest campaign that make finances a little less daunting; particularly for Millennials as the content aims to educate them on handling their personal finances. The Meme-o-nomics campaign is a series of four videos that provide helpful financial tips in the form of metaphorical “memes” or content young adults are used to seeing online (i.e. make-up tutorials, trick shots, cats, etc.). Each video meme is between :45 - :60 seconds and running on Facebook only( Impossible Plays, Makeup,Cake and Cat).All four videos were also adapted for the Hispanic market and named Consejo-nomia (Wisdom-nomics) by Alma. Additionally, online videos were also adapted for the Hispanic audience in a mini-series called Los Asegurados (“The Insured”). The teaser for Los Asegurados launched in December and the series will roll out over the next few weeks. Click below to watch Los Asegurados.

  • bareMinerals

Makeup line bareMinerals has launched a new campaign to highlight the expansion of its foundation range to include 12 new shades, allowing the brand to better cater to a more diverse consumer base.

      • Ruby Tuesday

descarga-6Ruby Tuesday has appointed MARC USA as its AOR following a review. The incumbent agency was American Rogue. MARC USA will be in charge of a new ad campaign to support the dining chain's expanded salad bar. In addition to a  seven-week TV buy across broadcast and cable channels, the campaign includes a comprehensive digital strategy targeting mom bloggers, videos on social platforms, search and a major presence on the Ruby Tuesday website.Also the campaign will feature local market support with billboards, radio and couponing. Ruby Tuesday spent US$12.76 million on advertising during 2016.Ruby Tuesday has more than 600 restaurants in 42 states of US and 14 foreign countries. Marca, Marc USA Hispanic agency, does not have any involvement in this account.

      • TurboTax

cb_tt_pref_i_rgbTurboTax®, a preparer of federal tax returns from Intuit Inc, is launching a new, integrated marketing campaign developed to empower the Latino community to take charge of their finances, starting with their taxes. The campaign includes TV and digital advertising, media integrations, community events, influencer engagement and social media activations.The campaign “Relájate, Tienes TurboTax.” (Relax, There’s TurboTax) began in early Jan. with Spanish language television spots featuring actress Karla Souza and retired baseball player David Ortiz. The spots, running on Univision, Telemundo and Azteca America among others, will air through the end of the tax season.Consumers are invited to join the conversation on social media and share their tax experience using the hashtag #ConTurboTaxPuedes throughout tax season.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

      • The Specialist Works

descarga-3Independent media agency The Specialist Works (TSW) is opening an office in New York, following its acquisition of US agency, Atlanta-based Elarbee Media, last year.

 

 

 

      • Avocados From Mexico

mf4vpnqc_400x400Avocados From Mexico and creative-agency GSD&M are bringing avocados back to the Super Bowl. The spot entitled “Secret Society,” features actor and comedian Jon Lovitz and offers cultural insight that pokes fun at today’s society, heavily reliant on social media and sharing, and therefore its inability to keep a secret. The 30-second spot airs during the first break of the first quarter. AFM’s Super Bowl efforts correlates with a recent public health recommendation from the U.S. Food & Drug Administration to redefine the term “healthy”.

 

NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
-New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job - Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.


Join us at the 2017 Sports Marketing Forum.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding multicultural demographic!


Editorial Staff

Portada Staff

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