CHANGING PLACES: Jessica Torres, Veronica Wilson, Gloria Rodríguez…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)
Click here for previous Changing Places editions

Jessica Torres, editor-in-chief at Meredith's Siempre Mujer, has left the magazine. Veronica Wilson, associate publisher at Meredith Hispanic Media Ventures, also left the company. Siempre Mujer will no longer be published in print.

descarga-1Gloria Rodríguez, President/CEO of Comunicad, LLC, a national integrated public relations and marketing communications agency, has named Mónica Cortés to oversee business development. Cortés will be the Senior Vice President of Strategy Development and identify new business leads, and foster relationships to create a pipeline of potential opportunities including multicultural engagement and account management.




descargaMulticultural marketing agency UniWorld Group, Inc. has announced two new executive promotions.




descarga-3Gregory Edwards has been promoted to Executive Vice President / Chief Operating Officer.Greg, who joined UWG in 2014, will continue to oversee direct management of the Ford and Lincoln business.







descarga-2Matilda Ivey has been appointed to SVP / Director of Client Services.Matilda Ivey, who rejoined the agency in 2014, will continue to provide strategic leadership to the client services and business development teams, building on existing brand relationships while facilitating new partnerships and revenue opportunities. She will continue to lead Colgate-Palmolive, The Home Depot, US Marines, Pfizer and the City Parks Foundation, among others. In her expanded role, she will also manage the Integrated Communications (media, PR, branded entertainment) and Project Management departments.




descarga-4The Hispanic Public Relations Association (HPRA) elected Yvonne Lorie—founder ReFresh PR— president of the 2017 National Board of Directors. Lorie served as president-elect of HPRA in 2016, after joining the national board in 2014 where she served as Secretary and then VP of Programming. The 2017 Board of Directors includes former officers who continue leadership in critical areas: Director of Bravo Awards, Andy Checo, 2015 HPRA Past President, Senior Director Havas FORMULATIN in New York; Director of Digital Engagement, Stephen Chavez, 2014 Past President, Principal Chavez Marketing and Communications in Los Angeles; Director of Social Media and Creative, and Mario Flores, founding Executive Board Member, Co-Founder/Managing Director of Sportivo in Los Angeles. Antonio Hernandez, Corporate Communications Director of ServiceMaster Global Holdings in Memphis, who elevated the organizations membership roster in 2016, serves as immediate past President managing HPRA's branding.


2f580d7Kerry Bianchi has been promoted to chief executive officer of programmatic media company Collective. She also continues in her role as president. She joined Collective as chief operating officer in 2015 and was named president in July 2016. She has previously held executive roles at E*Trade, Accenture, Time Inc. and TBW/Chiat/Day, according to a Media Post.



3b7a2f1Rob Bernstein has been appointed to run the new IPG Mediabrands’ global social media and digital content agency Mediabrands Society in North America as EVP, managing director.Bernstein will report into Chris Loll, IPG Mediabrands chief operating officer. Bernstein joins the network from WWE.Mediabrands Society will have offices located in the U.S., Canada, England, Australia, Philippines, Malaysia and Mexico, with plans for expansion to other markets throughout 2017.Charter clients of the new shop include Fiat Chrysler Automobiles, Sony Pictures and Coca-Cola.Headquartered in New York, Mediabrands Society will also partner with sibling media agencies UM and Initiative to provide services for their clients as needed.



Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


Tinder Explores Video, Acquires Video Startup Wheel

Tinder Explores Video, Acquires Video Startup Wheel

Tinder announced an agreement to acquire Snapchat-style video startup Wheel.

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Portada está expandiendo de manera significativa su cobertura en las aéreas descritas abajo. Asegúrate de obtener noticias frescas y la inteligencia que elabora el equipo editorial de Portada. ¡Por favor, tilda los tema(s) de los que quieras recibir información!

NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

Content analytics firm NewsWhip has raised a US$6.4 million Series A funding round led by Tribal Ventures, with participation by The Associated Press, clients of Cantor Fitzgerald, The Asahi Shimbun and existing investors.Series A Funding Round Will Be Used to Develop the Company’s Data-Driven Storytelling Technology for Leading Newsrooms and Agencies.