CHANGING PLACES: Jessica Torres, Veronica Wilson, Gloria Rodríguez…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Jessica Torres, editor-in-chief at Meredith's Siempre Mujer, has left the magazine. Veronica Wilson, associate publisher at Meredith Hispanic Media Ventures, also left the company. Siempre Mujer will no longer be published in print.
Gloria Rodríguez, President/CEO of Comunicad, LLC, a national integrated public relations and marketing communications agency, has named Mónica Cortés to oversee business development. Cortés will be the Senior Vice President of Strategy Development and identify new business leads, and foster relationships to create a pipeline of potential opportunities including multicultural engagement and account management.
Multicultural marketing agency UniWorld Group, Inc. has announced two new executive promotions.
Gregory Edwards has been promoted to Executive Vice President / Chief Operating Officer.Greg, who joined UWG in 2014, will continue to oversee direct management of the Ford and Lincoln business.
Matilda Ivey has been appointed to SVP / Director of Client Services.Matilda Ivey, who rejoined the agency in 2014, will continue to provide strategic leadership to the client services and business development teams, building on existing brand relationships while facilitating new partnerships and revenue opportunities. She will continue to lead Colgate-Palmolive, The Home Depot, US Marines, Pfizer and the City Parks Foundation, among others. In her expanded role, she will also manage the Integrated Communications (media, PR, branded entertainment) and Project Management departments.
The Hispanic Public Relations Association (HPRA) elected Yvonne Lorie—founder ReFresh PR— president of the 2017 National Board of Directors. Lorie served as president-elect of HPRA in 2016, after joining the national board in 2014 where she served as Secretary and then VP of Programming. The 2017 Board of Directors includes former officers who continue leadership in critical areas: Director of Bravo Awards, Andy Checo, 2015 HPRA Past President, Senior Director Havas FORMULATIN in New York; Director of Digital Engagement, Stephen Chavez, 2014 Past President, Principal Chavez Marketing and Communications in Los Angeles; Director of Social Media and Creative, and Mario Flores, founding Executive Board Member, Co-Founder/Managing Director of Sportivo in Los Angeles. Antonio Hernandez, Corporate Communications Director of ServiceMaster Global Holdings in Memphis, who elevated the organizations membership roster in 2016, serves as immediate past President managing HPRA's branding.
Kerry Bianchi has been promoted to chief executive officer of programmatic media company Collective. She also continues in her role as president. She joined Collective as chief operating officer in 2015 and was named president in July 2016. She has previously held executive roles at E*Trade, Accenture, Time Inc. and TBW/Chiat/Day, according to a Media Post.
Rob Bernstein has been appointed to run the new IPG Mediabrands’ global social media and digital content agency Mediabrands Society in North America as EVP, managing director.Bernstein will report into Chris Loll, IPG Mediabrands chief operating officer. Bernstein joins the network from WWE.Mediabrands Society will have offices located in the U.S., Canada, England, Australia, Philippines, Malaysia and Mexico, with plans for expansion to other markets throughout 2017.Charter clients of the new shop include Fiat Chrysler Automobiles, Sony Pictures and Coca-Cola.Headquartered in New York, Mediabrands Society will also partner with sibling media agencies UM and Initiative to provide services for their clients as needed.
Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.