SALES LEADS: Gallegos United, Walgreens, Sprint, National Pork Board…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

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  • Grupo Gallegos acquires Canvas and RLR Public Relations, changes name to Gallegos United

Grupo Gallegos isgu_logo_splash2x changing its name to Gallegos United. The agency will also buy 30-person New York digital agency Canvas and PR shop RL Public Relations & Marketing, which will operate as Canvas United and ROX United. Business consultancy company Poly and a post-production house called Luna, both already owned by Mr. Gallegos, are re-branding as Poly United and Luna United, with Luna also expanding in content creation. Mr. Gallegos will be CEO of all five companies. Gallegos United, the former Grupo Gallegos, is the biggest piece of United Collective, with about 90 of the total 150 staffers. In 2015 and 2016, Grupo Gallegos' revenue was flat, at about US$21 million. Grupo Gallegos clients include Comcast, one of its three biggest, along with California Milk Processor Board and Kia, and that ROX United is the AOR for both general market and Hispanic PR for California Milk Processor Board.

  • Walgreens

cx-83687d_hero-1442x435b-1Walgreens has released its’ latest campaign “Let’s Grow Old Together” around HIV awareness, created in partnership with creative agency GSD&M.So, as part of an ongoing effort to provide treatment support for and education around HIV, Walgreens has created an immersive, online community specifically designed for those living with HIV, their loved ones and anyone else looking to understand the diagnosis.Walgreens knows with the right care and support, we can all grow old together. At Walgreens.com/letsgrowoldtogether, anyone living with HIV – from the newly diagnosed to those who have been living with the disease for years and anyone in their community – can access vital information. The site features content that walks visitors through 10 key milestones—like the moment of diagnosis, sharing the news and changes in treatment plans. Each features the stories of and advice from real people living with HIV to help arm others with the knowledge of what to expect and the tools to handle everything along the HIV journey.Site visitors can connect with one of Walgreens’s specially trained pharmacists in real time online or find one of the hundreds of HIV-specialized locations across the country. OMD handles media for this campaign.

 

  •  National Pork Board

national-pork-board-and-heartthrob-carlos-ponce-bring-el-sabor-de-hoy-to-latinos-null-hrThe National Pork Board (NPB) launched ‘El Sabor de Hoy’ campaign, aimed at Hispanic consumers in the U.S. The campaign tries to create awareness of pork’s unequaled flavor and now value making it the ideal protein on any occasion for Hispanic consumers.The campaign features Puerto Rican actor, singer-songwriter, host and pork lover, Carlos Ponce, to heat up kitchens across America and bring ‘El Sabor de Hoy’ campaign to life. It will also include a national sweepstakes that gives fans a chance to win a round trip to Miami to meet Ponce and be his guest at a pork event during one of the country’s favorite food events, the Food Network & Cooking Channel South Beach Wine & Food Festival®. The festival takes place in Miami from February 22-26, and all proceeds from the Festival benefit the Chaplin School of Hospitality & Tourism Management at Florida International University.

  • Sprint

descarga-1Sprint released its’ latest television spot on Friday, January 27. The spot features the iconic Spanish group from the 80’s, Locomía, performing a unique version of their famous song “Locomía.”Created by ALMA, the Miami-based Multicultural Ad Agency, the vision was to continue to deepen consumer awareness and affinity through the love and connection to music. This new spot features the former Verizon spokesperson, Paul Marcarelli, who switched to Sprint.The mission was for the spot to communicate Sprint's unlimited data plan and evoke the pride of belonging to not just any network, but to a network and family that is getting better everyday. So much so, that more and more people are identifying and resonating with more and more people, hence the main lyric and spot title, "Como la mía."Music has proven to be a catalyst in re-establishing a relatable and emotional connection with the Hispanic audience for the brand and this music infused campaign has been among Sprint’s best performing spots in persuasion and enjoyment against Sprint norms as well as the overall wireless category.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Grupo Gallegos acquires Canvas and RLR Public Relations, changes name to Gallegos United

Grupo Gallegos isgu_logo_splash2x changing its name to Gallegos United. The agency will also buy 30-person New York digital agency Canvas and PR shop RL Public Relations & Marketing, which will operate as Canvas United and ROX United. Business consultancy company Poly and a post-production house called Luna, both already owned by Mr. Gallegos, are re-branding as Poly United and Luna United, with Luna also expanding in content creation. Mr. Gallegos will be CEO of all five companies. Gallegos United, the former Grupo Gallegos, is the biggest piece of United Collective, with about 90 of the total 150 staffers. In 2015 and 2016, Grupo Gallegos' revenue was flat, at about US$21 million. Grupo Gallegos clients include Comcast, one of its three biggest, along with California Milk Processor Board and Kia, and that ROX United is the AOR for both general market and Hispanic PR for California Milk Processor Board.

  • BET Networks

bet_twitterbetlogo_400x400Viacom's BET Networks has appointed Interpublic Group agencies MullenLowe Mediahub and Identity as media agencies of record following a review. Prior to this appointment, BET worked with Harmelin for 18 years.While the company did not disclose financial details around the dual media agency relationship, said the shops will help BET "make sure our money goes further" through data-enhanced planning solutions and strategic partnerships. Viacom spent US$559.7 million on U.S. advertising in 2015, according to the Ad Age Datacenter.

 

NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
-New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
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