CHANGING PLACES LATAM: Erik Castillo, Lucas Mentasti, Sandra Hernández Beltrán…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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2d22a9cXaxis, the programmatic media and technology platform, announced the promotion of Erik Castillo to president, Latin America. He will also lead the continuing expansion of the company’s fast-growing direct client business.Castillo is replacing Lucas Mentasti descarga-8who left the company to become the President of [M]Platform, Latam at GroupM Worldwide Inc.Prior to Xaxis, Castillo was regional digital director at Starcom Mediavest.

 

 

descarga-1Cisneros Interactive’s RedMas has appointed Sandra Hernández Beltrán as Country Manager of Colombia. Prior to joining RedMas, she served as Cimacast's Commercial Manager and as Commercial Director of Ennova.

 

 

 

 

11a4a0dAfter nine years at MEC, Verónica Norcross is the new Customer Service Director for Latin America of the network. Prior to this appointment, she was managing partner of MEC Global Solutions EMEA in London.

 

 

 

 

descarga-1Hitachi Data Systems has appointed Carlos Arochi as General Director of Mexico, CAC and the Caribbean, to be effective on February 1st.

 

 

 

 

descarga-2Mindshare Colombia appointed Christian Dieb as its new CEO. The media expert will be responsible of ensuring the multinational growth. Mindshare Colombia clients include Nestlé, Kimberly Clark, Ford, BBVA and Mabe, among others.

 

 

 

 

descarga-5descarga-6descarga-7Grey Brazil announced that its CEO, Sergio Prandini, stepped down in December 2016. The executive has been in that position since 2015. Marcia Esteves, chief operating officer, and Rodrigo Jatene, chief creative officer, will lead operations until Prandini’s replacement is confirmed.

 

 

descarga-4Felipe Santos, Media General Director, has  also left the company.

 

 

 

191886d descarga-3Veronica Hernández-Aguilar and César Agost Carreño will replace Horacio Genolet, CEO of Ogilvy Latina since November, as CEOs of Ogilvy Mexico, as well as heading the Miami office.descarga-5-4

Hernández-Aguilar served as vice president of the agency. She will be the network’s first female CEO in Latin America.

Agost Carreño was creative VP and Regional Creative Director of the network.

descarga-4Publicis Groupe has appointed Arthur Sadoun as Maurice Lévy’s successor.Sadoun, who will officially start on 1 June, will be supported on the Management Board by Publicis Media chief executive Steve King, who joins the current board of executive vice president and chief financial officer Jean-Michel Etienne, and secretary general Anne-Gabrielle Heilbronner.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)


Editorial Staff

Portada Staff

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