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January 26, 2017

Magna and Roku Close Strategic Advertising Partnership

IPG Mediabrands’ MAGNA has closed an industry-first strategic partnership with Roku, Inc. to deliver targeted advertising to OTT audiences.Partnering with Roku builds on these efforts, enabling MAGNA clients to reach viewers who have shifted their TV consumption to OTT.

mobile app advertising

Mobile App Advertising and How Mobile Apps Will Change in 2017

Apps are at their peak and we will be seeing many ad-tech companies developing specific apps for each market under one same platform. As a result, mobile app producers will have to increase the current benefits of existing apps. Here are our 4 top mobile app predictions for 2017.