Claro Sports and MARCA Launch Sports Site in Mexico, Will it Target the U.S. Too?

What: MARCA Claro arrives to Mexico with sports content targeting Latin America and potentially the U.S. Hispanic market.Mexico is the site’s first stop, but there are plans to bring the brand to other Latin American markets like Colombia, Brazil and Argentina, during 2017.
Why it matters: Digitally channelled sports content (including video) is a growth area. 

Claro Sports, the Mexican broadcast channel owned by America Movil, and the Spanish pulbisher MARCA (Unidad Editorial) announced the launch of a new sports news website dedicated to Spanish-speaking audiences. The site will publish stories related to sports news, as well stories on players and athletes.

The new site’s name is MARCA Claro, which will focus on local and international sports-related stories, with the objective of becoming Latin America’s main sports-news site.

“The partnership between both companies will let us provide a great site with information relevant to all of Latin America. In addition to working on the Mexican edition, we will launch other [sites] for Colombia, Brasil and other countries including local content for the whole region," the official press release states,

MARCA Claro’s covers news on national and international soccer, baseball, NBA, MMA, UFC, NFL, NHL, and more. The sports site is available online and also as an app for mobile devices.

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MARCA Claro is not the only website by a Spanish publisher interested in the Mexican and Latin American market. On July 2015 AS.com launched its own version for Mexico. AS.com does not only focus on Latin American countries, but also expanded in the U.S., focusing on the Hispanic audience, generating specific content for the mentioned country, but also selling ads to its marketers.

MARCA Claro hasn’t specified if those “other countries” they refer to when talking about its upcoming expansion include the U.S.. But it wouldn’t be a surprise if they decided to enter the U.S. market and target Hispanic soccer lovers in Spanish and, perhaps, in English. For the moment, the site already has an English version of its news.

We guess we will just have to wait and see what their next move will be, regarding the expansion in Spanish-speaking markets. They would be missing out on a huge opportunity if they don’t decide to pay some attentions to the U.S.’s potential.


Join us at the 2017 Sports Marketing Forum.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding multicultural demographic!


Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

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