Facebook Videos Will Now Feature Ads

Video took off last year and in 2017 is expected to be used as a content platform that drives customer campaigns, content and even product sales through videos presented on different platforms. That is why Facebook does not want to stay behind, and is taking an active role in video advertising.

By Pedro Labarta. Translated by Candice Carmel
Facebook intends to make videos a core part of its business, and has set forth plans to monetize them more aggressively this year. Profits will be shared with content producers, in the same way it currently does with YouTube.

images-1Instagram will not be far behind, and will also feature more ads on videos published on its platform, which means there will be a radical change in how ads are presented on Instagram.

 It would be the first time that Facebook allows video creators to share revenues from their content on the social network. 

Facebook CEO Mark Zuckerberg wants to adapt to today's changes and not be left behind in a constantly changing world. For that reason, the social network will be betting even more on video and on those who record, edit and upload such content.

Subscribe to Portada Video Marketing Updates!

Facebook is testing ads in half of its posted videos, which will allow video producers to insert advertising as soon as the ad has been viewed for at least 20 seconds. The revenue from these ads will be shared between Facebook and content producers, who would keep 55% of the total ad sales.

Facebook intends to make videos a core part of its business, and has set forth plans to monetize them more aggressively this year.

Not only is this percentage (55%) very high compared to YouTube, but it would also be the first time that Facebook allows video creators to profit from their posts on the social network, something that has not been possible until now.

This new policy will also affect Instagram, Facebook’s sister platform, which has also bet high on video over the last two years. Instagram will likely be testing this new feature in videos uploaded by users in stories.


Editorial Staff

Portada Staff

MORE FROM PORTADA

#PortadaLat Speaker Trivago’s Jon Eichelberger: “We have to Make a Good Job Impressing Travelers as Switching Costs are very Low”

#PortadaLat Speaker Trivago’s Jon Eichelberger: “We have to Make a Good Job Impressing Travelers as Switching Costs are very Low”

Jon Eichelberger Regional Head, Americas Trivago is going to be one of the many outstanding marketers participating at our PortadaLat conference on June 7-8 in Miami. Eichelberger will participate in a session on "How tech is redefining luxury and travel services." We talked to Eichelberger in this pre-event interview about the very competitive travel market, particularly as it relates to Spanish-speaking audiences throughout the Americas.


INTERVIEW- FC Barcelona Aims to be the World’s Largest Sports Team, and LatAm is its Springboard

INTERVIEW- FC Barcelona Aims to be the World’s Largest Sports Team, and LatAm is its Springboard

Portada spoke with Arno Trabesinger, FC Barcelona’s Managing Director Americas, about the Spanish club’s expansion plans for Latin America.


CHANGING PLACES: Azza Elsheikh, Melissa Covarrubias, Alexandra Galarza…

CHANGING PLACES: Azza Elsheikh, Melissa Covarrubias, Alexandra Galarza…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.