CHANGING PLACES: Mike Fernandez, Rosemary Mercedes, Monica Gil…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)
Click here for previous Changing Places editions

3a58354Burson-Marsteller has appointed Mike Fernandez U.S. CEO, effective immediately. Fernandez succeeds Michael Law who becomes Worldwide Executive Vice President, also effective immediately. Both Fernandez and Law will report to Worldwide President Kevin Bell.Fernandez joined Burson-Marsteller in September 2016 as Chair, Global Corporate and Financial. Most recently, Fernandez led global corporate affairs at Cargill, where for six years he was responsible for communications, brand and marketing services, government relations, and corporate social responsibility.




descarga-7Univision Communications Inc. (UCI) announced that Rosemary Mercedes has been promoted to executive vice president and chief communications officer, effective immediately. Mercedes, who has been serving as interim head of Corporate Communications and Public Relations since August 2016, will continue to be based in New York and will report to Randy Falco, president and Chief Executive Officer of UCI.






descarga-3NBCUniversal Telemundo Enterprises named Monica Gil to the newly created position of Executive Vice President of Corporate Affairs. In this new role, she will have oversight of the company's corporate communications, government relations, and community relations efforts.  In addition, she will also manage high-priority company-wide initiatives across all Telemundo Enterprises business units. Based in Miami, Gil will report directly to Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises.



3660c087c9afc264c8304d0872b86b9c16779b67Rafael Ramirez has joined Newlink as Chief Creative Officer.Ramirez will lead and supervise all Newlink’s regional creative services and handle the Multicultural Marketing area of the company, working for clients like Coca-Cola and ESPN.







ccshop_logoIveliesse Malavé, former Vice President of Consumer and Entertainment Public Relations at Univision Communications Inc., launched The CC Shop, a communications collaborative that brings together marketing communications counselors with experience in multicultural marketing, public relations, event management and social media.The boutique agency was co-founded with Favila Budyszewick, previously a Managing Director at Policy Wisdom.

aaeaaqaaaaaaaaihaaaajdmyzwqzowe3ltjmzdetndzkos04mzy5lti3ztzky2vmmze5oaPrior to leading publicity for Univision’s entertainment properties, Malavé was a Senior Vice President at Fleishman-Hillard managing the P&G Beauty Hispanic portfolio of brands.





descarga-3Favila Budyszewick, Principal, Managing Partner, is an established marketing communications strategist with a wealth of experience in the consumer space in both the U.S. and across Latin America.





descarga-8David Lynn has been appointed president and CEO of Viacom International Media Networks.






david-lynn-vimnAlan Wurtzel is stepping down as president of research and media development at NBCUniversal.

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


Drawn by Multicultural Demand, a Miami-Based Production House Expands to Los Angeles

Drawn by Multicultural Demand, a Miami-Based Production House Expands to Los Angeles

Miami-based music production company Animal Music has opened a studio in Los Angeles, California to meet an increasing demand for Multicultural talent.

Tinder Explores Video, Acquires Video Startup Wheel

Tinder Explores Video, Acquires Video Startup Wheel

Tinder announced an agreement to acquire Snapchat-style video startup Wheel.

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