CHANGING PLACES: Marcus Reynaga, Laura Terry, Eric Picard, Mark Fitzloff…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)
Click here for previous Changing Places editions

1568e0aMarcus Reynaga has been recruited by iHeart Media in the role of Sales Manager to help further develop  multicultural strategy and sales efforts within local and national platforms. Driving Hispanic and LGBT initiatives will be his key focus.  In addition, Reynaga will develop concepts around the fashion, which is a growing category for the company. He will remain based in NYC. Most recently, he was American Fashion Director at Esquire Magazine for Hearst. Prior to Hearst, he was Account Executive at People en Espanol for Time Inc.

 

lauraterry-300Laura Terry has been named chief marketing officer at Havas Chicago. She previously held the same position at Omnicom agency Martin Williams in Minneapolis. She succeeds Laura Maness who was promoted to president of Havas New York .

 

 

 

aaeaaqaaaaaaaafzaaaajdiwzmqxzdazlwiyngqtngvhnc1iogi0lwm5ymu2nthlzjqznwDigital radio company Pandora has appointed former MediaMath exec Eric Picard to the role of vice president of ad product management. He will report to Pandora’s chief product officer Chris Phillips.

 

 

 

 

nnCreative leader Mark Fitzloff is leaving Wieden & Kennedy.

 

 

 

 

 

 

 

mmmmmEric Baldwin and Jason Bagley will replace Fitzloff.

 

 

 

 

Obtain major insights about passion point marketing (Sports, Multicultural etc). PLUS: Get 1:1 introductions with senior brand and agency executives.


Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.