Digital Bites: Google, Facebook, Netflix, Viacom, Cisneros, Clarín

Time just flies by! December is almost over and 2017 is almost here! Come on Q4… we're almost done. Let’s get ready for the most beautiful part of the year: The Holidays!. Let the celebrations, parties and holiday travel begin! But first here a round up of what I saw happening in the Latin American/Digital sector, with emphasis on Argentina, over the last few weeks. (By Latin America correspondent Lorena Hure).

Breakfast (and lunch) at Google

I was invited by Tomás Odell, from Google's Communications team, to the launch of consulting firm Millward Brown’s latest research study on Argentineans’ expectations when choosing a bank. According to the study, 8 out of 10 Argentineans chose a bank for its’ digital banking, while 83% of respondents would change their financial institution for another one with better online services. Following the event (which took place at the beginning of November in Google's premises) I stayed for lunch with Tomás. Thanks Tommy for inviting me!

Clarín Creatividad 2016 Awards - Netflix and Viacom

I went to the 30th edition of the Clarín Creatividad 2016 Awards on November 8 in Buenos Aires. Among other winners, Netflix and Viacom stood out in the Digital Campaigns and Online Movies and Banners categories, respectively. We could not expect less from these two players; when you're good, you're good.

Jerry Goldenberg Awards

My social networks were revolutionized with the Jerry Goldenberg Awards for Excellence in Communications, which took place at the end of November in an important hotel in Buenos Aires. Nominees were designated by Editorial Dossier (organizer of the event,) while winners were chosen by its’ subscribers. Some of the winner companies were BBDO Argentina, PHD Argentina, La Nación and Wunderman.

Facebook & Cisneros, one love

I’ve recently learned that Cisneros Interactive is now a Facebook partner in Bolivia, Ecuador, Paraguay and Venezuela. This is like a déjà vu of Fox's business model of representation in Latin America (currently led by IMS, especially following the closure of Punto Fox in the region.) These guys from Cisneros have always ants in their pants.


Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce revealed its Fourth Annual State of Marketing Report, which gathers 3,500 responses from full-time marketing leaders around the world. The study's results show companies mainly compete according to customer experience, causing a shift in organizations' priorities and raising the bar for efficiency in terms of technology use.

4 Things We Learned From Expert App Marketers Like Rosetta Stone

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.

4 Ways Airlines Can Learn from Major Retail Brands

4 Ways Airlines Can Learn from Major Retail Brands

The Airline and Retail Industries have to reinvent themselves to be profitable. Looking at how Amazon vs the Airlines build their Consumer / Brand relationships, we can see which efforts are more valuable.