Digital Bites: Google, Facebook, Netflix, Viacom, Cisneros, Clarín
Time just flies by! December is almost over and 2017 is almost here! Come on Q4… we're almost done. Let’s get ready for the most beautiful part of the year: The Holidays!. Let the celebrations, parties and holiday travel begin! But first here a round up of what I saw happening in the Latin American/Digital sector, with emphasis on Argentina, over the last few weeks. (By Latin America correspondent Lorena Hure).
Breakfast (and lunch) at Google
I was invited by Tomás Odell, from Google's Communications team, to the launch of consulting firm Millward Brown’s latest research study on Argentineans’ expectations when choosing a bank. According to the study, 8 out of 10 Argentineans chose a bank for its’ digital banking, while 83% of respondents would change their financial institution for another one with better online services. Following the event (which took place at the beginning of November in Google's premises) I stayed for lunch with Tomás. Thanks Tommy for inviting me!
Clarín Creatividad 2016 Awards - Netflix and Viacom
I went to the 30th edition of the Clarín Creatividad 2016 Awards on November 8 in Buenos Aires. Among other winners, Netflix and Viacom stood out in the Digital Campaigns and Online Movies and Banners categories, respectively. We could not expect less from these two players; when you're good, you're good.
Jerry Goldenberg Awards
My social networks were revolutionized with the Jerry Goldenberg Awards for Excellence in Communications, which took place at the end of November in an important hotel in Buenos Aires. Nominees were designated by Editorial Dossier (organizer of the event,) while winners were chosen by its’ subscribers. Some of the winner companies were BBDO Argentina, PHD Argentina, La Nación and Wunderman.
Facebook & Cisneros, one love
I’ve recently learned that Cisneros Interactive is now a Facebook partner in Bolivia, Ecuador, Paraguay and Venezuela. This is like a déjà vu of Fox's business model of representation in Latin America (currently led by IMS, especially following the closure of Punto Fox in the region.) These guys from Cisneros have always ants in their pants.