A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
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- Taco Bell
Taco Bell is working on a substantial branded long-form video content investment that began in early December and will continue with at least 40 pieces of content in 2017. The fast-food restaurant chane is launching “Taco Tales” on YouTube —a six-episode web series that features re-enactments of people’s adventures in retrieving Taco Bell with comedians and YouTube personalities in the starring roles. The series was created in partnership with L.A.-based content studio Madison + Vine, and will be followed up with another six-episode run of a Taco Bell clip show that uses the content that already existed from Bell enthusiasts, with the participation of the creators, in a The Soup or Tosh.O-style format.
- Dunkin’ Donuts
Dunkin’ Donuts and the National Hockey League announced a multi-year agreement, making Dunkin’ Donuts the official U.S. coffee, donut and breakfast sandwich of the NHL®. The partnership, which marks Dunkin’ Donuts’ first national sports league partnership, will officially launch during the 2017 Bridgestone NHL Winter Classic® outdoor game in St. Louis on January 2, 2017.As part of the deal, Dunkin’ Donuts will be featured at several of the NHL jewel events, including the NHL Winter Classic®, NHL® All-Star Weekend, NHL Stadium Series™ and the NHL’s year-long Centennial celebration. Dunkin’ Donuts will be included in advertising, LED Signage and jumbotron displays, as well as on-site activations at each jewel event.Dunkin’ Donuts also will have significant presence across NHL’s broadcast and digital platforms in the U.S. Additionally, Dunkin’ Donuts has a multi-million dollar partnership with NBC Sports that will include custom in-game features and dasherboard visibility, as well as advertising across broadcast, digital and social media channels beginning January 2 and continuing throughout the NHL season.
- Fresco & Más Stores
Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, unveiled five new Fresco y Más stores throughout Miami-Dade and Palm Beach County during a simultaneous ribbon-cutting ceremony.By listening to customers throughout their communities, the company has tailored each new Fresco y Más to provide an authentic Hispanic grocery store, with expanded product assortments, better value and a cleaner, more enjoyable shopping experience.These stores are focused on delivering lower, everyday pricing as well as exciting special promotions on the items customers buy most, from fresh produce and high quality meats, to expanded local Hispanic products and new store features, allowing families to enjoy authentic, quality food for less on more than 3,000 products throughout the store.The first Fresco y Más store concept was launched in Hialeah, FL in June 2016. Fresco y Más now includes six locations throughout South Florida.
To get detailed contact information about the decision makers behind these campaigns and access an annual subscription to the interactive database of more than 2,500 marketers targeting U.S. consumers, take advantage of the SPECIAL 50% OFF HOLIDAY OFFER. Please contact Sales Research Manager Silvina Poirier [email protected] to activate your subscription at the special offer price (offer expires Dec. 23!.)
- AB InBev
Anheuser-Busch InBev’s Busch brand is making its’ Super Bowl ad debut in 2017, according to Ad Age.The ad will be handled by Deutsch New York, which won the account earlier this year.The move is unusual as the brand commonly features mainstream brands like Budweiser and Bud Light. AB InBev spent US$3 million in measured media last year on Busch and Busch Light, according to Kantar Media. A-B InBev has already increased its media spending for Busch, adding 10 weeks of national TV time last year and upping its out-of-home and digital spending for the brand. AB InBev holds exclusive Super Bowl ad rights to the game for the beer category.
- Sprint
Sprint is airing commercials spots on television, cable, theaters and online to encourage people to sign up for its services during the holiday season. The theme of the campaign is “Por la Mitad”. Thereby Sprint explains that its plan is 50% cheaper than its competitor’s Verizon.Developed by Alma, the first spot features singer Jose Feliciano translating the classic song “Feliz Navidad” into “Feliz La Mitad” (Merry Half) to promote Sprint’s positioning that subscribers can save 50% versus competitor rate plans. The second spot iwas developed by Sprint’s in-house shop YellowFan Studio and features spokesperson Paul Marcarelli
- Terra’s Kitchen
Crossmedia has been named media agency of record for Terra’s Kitchen, a healthy meal kit delivery service, Mediapost reports. The account will be handled out of Crossmedia’s Philadelphia offices, and will include planning, buying and real-time analytics. Terra’s Kitchen spent US$200,000 on measured media the first six months of 2016, up from us$15,000 during the same period in 2015, according to Kantar Media.
To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting U.S. consumers, take advantage of the SPECIAL 50% OFF HOLIDAY OFFER. Please contact Sales Research Manager Silvina Poirier [email protected] to activate your subscription at the special offer price (offer expires Dec. 23!.)
NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
–New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
