SALES LEADS: AFM, Honda, Pfizer…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
SPECIAL 50% OFF HOLIDAY OFFER for the subscription to Portada Interactive Database of Marketers targeting U.S. consumers. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

For prior Sales Leads editions, click here.

  • AFM

descargaAvocados from Mexico (AFM) has announced it will advertise during next year's 51st Super Bowl, for the third year running.In the upcoming ad for the 2017 spot the company will focus on the health and wellness message. Avocados From Mexico's first Super Bowl spot, in 2015, showed a prehistoric, football-style draft of plants and animals, in which Mexico picked the avocado and draft commentary was handled by former NFL stars Doug Flutie and Jerry Rice. This year's Super Bowl spot featured an alien tour guide in an exhibit of Earthly items including a Rubik's cube and actor Scott Baio, culminating with "always in season" avocados from Mexico.Avocados From Mexico is again working with creative agency GSD&M, media agency Havas Media and Richards Lerma for social media and digital execution.

  • Honda

Honda and HGTV® announced that Honda is the exclusive automotive partner of the HGTV® Dream Home 2017 Giveaway, with a Honda Pilot Elite now part of the prize package along with a new home on St. Simons Island, Georgia and a cash prize of US$250,000. Entering its 21st year, HGTV's popular Dream Home program annually awards one lucky family with a unique American home.The Honda Pilot will be integrated into this year's HGTV Dream Home 2017 television special on January 1, 2017, including photography and video footage of the home. As the exclusive automotive sponsor, Honda will produce a 30-second custom vignette showcasing the Pilot and sparking consumers to enter the sweepstakes for their chance to win the HGTV Dream Home 2017 Giveaway.

To get detailed contact information about the decision makers behind these campaigns and access an annual subscription to the interactive database of more than 2,500 marketers targeting U.S. consumers, take advantage of the SPECIAL 50% OFF HOLIDAY OFFER. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

  • Pfizer’s Nexium

descarga-1Pharmaceutical company Pfizer is said to have consolidated its agency roster by moving the Nexium marketing account to Grey after a review.The WPP shop currently handles several Pfizer brands including Advil, Robitussin, EmergenC and Advil Cold. All went into one of Grey’s five major “portfolio groups” when they were established last year.Pfizer will continue working with Publicis and Leo Burnett outside the U.S. In 2015, the company consolidated its media planning and buying assignments with Carat, part of the Dentsu Aegis Network.The company spent US$66 million promoting the Nexium brand in the United States in 2015 and US$27.8 million in the first half of this year.

 

  • Drexel

wuwqmf8w_400x400LevLane was named media agency of record for Drexel University following a two-month review. Creative duties remain in-house. The account is estimated at US$1.7 million.
 

 

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting U.S. consumers, take advantage of the SPECIAL 50% OFF HOLIDAY OFFER. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
-New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job - Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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