Research and Databases up to 50% off: Holiday Sales at Portada!

From now and until December 23 you have the opportunity to buy an annual subscription to Portada's proprietary research reports at a 40% discount! Simply go to the Research Plus Subscription page  type the Code "PORTADAHOLIDAY" (Price of annual subscription for at least 10 proprietary research reports a year is US$ 599 instead of regular  US$999!)

Portada reports are primary research pieces prepared for decision makers in marketing media, corporate strategy and business development teams. With the Portada Research Plus subscription you get the opportunity to have access to first hand intelligence reports including:

Portada expects the Hispanic content marketing sector to grow from US $1.75 billion in 2013 to US $3.51 billion in 2018 at a compounded annual rate of 14.9%. An in-depth report (40 plus pages) about this rapidly growing sector. The growth model’s underlying assumptions and the drivers for Hispanic content marketing expenditures are explained. Finally 15 Hispanic content marketing initiatives at major U.S. corporations are discussed in-depth. Individual price of report US$ 499.

One of the main findings from a survey conducted with over 350 Sports Marketing Executives from the agency, client and media side is that Hispanic Sports Marketing Budgets are expected to grow by 8.2% annually until 2018.Individual Price of report US$ 149.

This report publishes and analyzes the results of a survey of 200 sports marketing practitioners who answered questions on different aspects of Hispanic soccer marketing. Individual Price of report: US$ 149.

Portada expects the U.S. Hispanic Online Video Advertising Market to grow at a compounded annual rate of 45.2% from US $70 million in 2015 to US$450 million by 2020. The report describes these forecasts underlying growth model for different types of online video advertising as well as the degree through which different media properties (publishers, MCN’s, Social Media etc) will benefit from the high online video growth rate. Price of individual report: US$ 149

Portada’s unique in its kind Panregional Advertising and Media report covers panregional media buying as defined by purchases of media in two or more Latin American countries done from outside of those countries, often from the South Florida area. Portada expects the Panregional Advertising and Media sector to grow at an annual compounded rate of 4.2% until 2018 to an aggregate volume of U$ $611 million. For the first time, and due to its increasing significance, the report includes Content Marketing as a separate category. Individual price of report: US$ 899.

New Research Reports to be published in Q1 2017:
-Content Marketing Initiatives in the  U.S.: An update on more than 30 Content Marketing Initiatives in the U.S. Description of each project, contact info of decision makers at brand , agency and influencer level.
- Promoting Soccer Content: An Evaluation of Different Social Media Tools for Brands
- Social Advertising in Latin America Growth Projections and Key Drivers
-Online Video Advertising in Latin America: Growth Projections and Key Drivers
at least 7 more reports to be released during 2017.

SPECIAL HOLIDAY OFFER: Get all the above published reports and all reports to be published in 2017 at the discounted Research Plus subscription price of US$ 599 instead of US$999. Just go to
Research Plus Subscription page  and type the Code "PORTADAHOLIDAY" To combine this offering with a special Holiday Subscription Offer to Portada Interactive Databases, please contact Sales Research Manager Silvina Poirier

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative

RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative

Agency RPA has regained American Honda US$600 million media account.The Honda media assignment is returning to RPA after four years.

Yahoo to Change Name to Altaba, Mayer to Leave Board

Yahoo to Change Name to Altaba, Mayer to Leave Board

Yahoo will be renamed Altaba Inc. following Verizon's US$4.83 billion acquisition of the company.Marissa Mayer is stepping down from Yahoo's board after the closing of its deal along with 5 other directors.

OTT Monetization: What Hulu, Pongalo and VidaPrimo are Betting on for 2017

OTT Monetization: What Hulu, Pongalo and VidaPrimo are Betting on for 2017

As video marketing takes over a very substantial part of the overall (digital) marketing space, we spoke with Stephen Brooks, EVP and GM, VidaPrimo; Rich Hull, Executive Chairman Pongalo and Peter Naylor, SVP Ad Sales at Hulu about both the OTT subscription and ad-monetization market.