Research and Databases up to 50% off: Holiday Sales at Portada!

From now and until December 23 you have the opportunity to buy an annual subscription to Portada's proprietary research reports at a 40% discount! Simply go to the Research Plus Subscription page  type the Code "PORTADAHOLIDAY" (Price of annual subscription for at least 10 proprietary research reports a year is US$ 599 instead of regular  US$999!)

Portada reports are primary research pieces prepared for decision makers in marketing media, corporate strategy and business development teams. With the Portada Research Plus subscription you get the opportunity to have access to first hand intelligence reports including:

Portada expects the Hispanic content marketing sector to grow from US $1.75 billion in 2013 to US $3.51 billion in 2018 at a compounded annual rate of 14.9%. An in-depth report (40 plus pages) about this rapidly growing sector. The growth model’s underlying assumptions and the drivers for Hispanic content marketing expenditures are explained. Finally 15 Hispanic content marketing initiatives at major U.S. corporations are discussed in-depth. Individual price of report US$ 499.

One of the main findings from a survey conducted with over 350 Sports Marketing Executives from the agency, client and media side is that Hispanic Sports Marketing Budgets are expected to grow by 8.2% annually until 2018.Individual Price of report US$ 149.

This report publishes and analyzes the results of a survey of 200 sports marketing practitioners who answered questions on different aspects of Hispanic soccer marketing. Individual Price of report: US$ 149.

Portada expects the U.S. Hispanic Online Video Advertising Market to grow at a compounded annual rate of 45.2% from US $70 million in 2015 to US$450 million by 2020. The report describes these forecasts underlying growth model for different types of online video advertising as well as the degree through which different media properties (publishers, MCN’s, Social Media etc) will benefit from the high online video growth rate. Price of individual report: US$ 149

Portada’s unique in its kind Panregional Advertising and Media report covers panregional media buying as defined by purchases of media in two or more Latin American countries done from outside of those countries, often from the South Florida area. Portada expects the Panregional Advertising and Media sector to grow at an annual compounded rate of 4.2% until 2018 to an aggregate volume of U$ $611 million. For the first time, and due to its increasing significance, the report includes Content Marketing as a separate category. Individual price of report: US$ 899.

New Research Reports to be published in Q1 2017:
-Content Marketing Initiatives in the  U.S.: An update on more than 30 Content Marketing Initiatives in the U.S. Description of each project, contact info of decision makers at brand , agency and influencer level.
- Promoting Soccer Content: An Evaluation of Different Social Media Tools for Brands
- Social Advertising in Latin America Growth Projections and Key Drivers
-Online Video Advertising in Latin America: Growth Projections and Key Drivers
at least 7 more reports to be released during 2017.

SPECIAL HOLIDAY OFFER: Get all the above published reports and all reports to be published in 2017 at the discounted Research Plus subscription price of US$ 599 instead of US$999. Just go to
Research Plus Subscription page  and type the Code "PORTADAHOLIDAY" To combine this offering with a special Holiday Subscription Offer to Portada Interactive Databases, please contact Sales Research Manager Silvina Poirier

Editorial Staff

Portada Staff


Publicis Media’s Dan Donnelly: “At World Cup Years we Look at Opportunities to Engage Fans that Might not Always be Thinking about Soccer.”

Publicis Media’s Dan Donnelly: “At World Cup Years we Look at Opportunities to Engage Fans that Might not Always be Thinking about Soccer.”

Dan Donnelly leads the Sports division for Publicis Media. Donnelly will be one of the key participants at our Sports Marketing Forum in NYC on Sept. 13, (others include major marketers at Anheuser Busch, Mastercard and Allstate ) . Donnelly talks to Portada about the 2018 Soccer World Cup, the Publicis reorg, and more...

INTERVIEW: Gameloft Bets on Native Advertising

INTERVIEW: Gameloft Bets on Native Advertising

Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.

Sizmek Buys Rocket Fuel for US $145 million

Sizmek Buys Rocket Fuel for US $145 million

Marketing platform Rocket Fuel has reached a definitive agreement to be privately acquired by Sizmek Inc. for US$2.60 per share in cash and an enterprise value of approximately US$145 million.Combined, the two companies connect more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries around the globe.