SPORTS MARKETING BITS: Fox Sports, Adidas, FC Barcelona, Fiat, and more…

A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Image result for phoenix rising FCArizona’s only professional soccer team changed its name from Arizona United Soccer Club to Phoenix Rising Football Club.

Following the worldwide success of the #raiseit social duelling video campaign, the online cards game site PokerStars has launched a new campaign featuring Portuguese soccer player Cristiano Ronaldo and famous basketball player Dwyane Wade.

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Adidas launched its new business unit for the brand, Adidas Athletics, focused on high-performance athletes’ needs. The campaign features Aaron Rodgers, Ana Ivanovic, DeAndre Hopkins, Gareth Bale, James Harden and Morgan Brian, among others.

Maison Mumm announced its new campaign featuring Usain Bolt, the world’s fastest man, as its newest Chief Entertainment Officer (CEO). The ad shows Bolt opening a champagne bottle with his gold medal.

The 2017 and 2019 editions of the CONCACAF Gold Cup will stay on FOX Sports, as the network extended its exclussive English-language rights for four more years. The 2017 Spanish-language television rights have been acquired by Univision.

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Image result for fc barcelona milo nestleNestlé’s MILO signed a four years agreement with FC Barcelona to become the club’s official drink in Asia, Africa, Latin America and Australia.

On November 28 the new soccer content site Dugout, a partnership between Rubicon Project and major Soccer Clubs,  was launched. Its stories include news, behind the scenes and exclusive access to professional soccer clubs and players. The platform has signed agreements mainly with European teams, but Mexican team Club America is also on the list.

The site will have news about teams like AC Milan, Arsenal FC, Chelsea FC, Club América, FC Barcelona, FC Bayern Munich, Galatasaray, Juventus, LA Galaxy, Liverpool FC, Manchester City FC, and Paris Saint-Germain; Including 150 players, such as Gareth Bale, Alexis Sanchez, Joe Hart, Gianluigi Buffon, and Neymar.

Image result for toro test ride aimarThis month Fiat Argentina launched its online Toro Test Ride campaign. The ad features exsoccer player Pablo Aimar, and model Nicole Neumann.

Under Armour presented Chilean Colo Colo soccer team new shirt for its 2017 season, which has its traditional black and white colours.

Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.


Publicis Media’s Dan Donnelly: “At World Cup Years we Look at Opportunities to Engage Fans that Might not Always be Thinking about Soccer.”

Publicis Media’s Dan Donnelly: “At World Cup Years we Look at Opportunities to Engage Fans that Might not Always be Thinking about Soccer.”

Dan Donnelly leads the Sports division for Publicis Media. Donnelly will be one of the key participants at our Sports Marketing Forum in NYC on Sept. 13, (others include major marketers at Anheuser Busch, Mastercard and Allstate ) . Donnelly talks to Portada about the 2018 Soccer World Cup, the Publicis reorg, and more...

INTERVIEW: Gameloft Bets on Native Advertising

INTERVIEW: Gameloft Bets on Native Advertising

Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.

Sizmek Buys Rocket Fuel for US $145 million

Sizmek Buys Rocket Fuel for US $145 million

Marketing platform Rocket Fuel has reached a definitive agreement to be privately acquired by Sizmek Inc. for US$2.60 per share in cash and an enterprise value of approximately US$145 million.Combined, the two companies connect more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries around the globe.