ONLINE VIDEO ROUND UP: Netflix, AT&T, Hulu, and More

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.

US/US HISPANIC MARKET

Netflix has now made it possible to download videos from its streaming service to smartphones and tablets for offline viewing.

AT&T is launching DirecTV Now on Monday, and people are wondering whether Apple TV, Amazon's Fire TV and CBS will be included as content partners.

kamaiAkamai has launched Common Media Application Format (CMAF) support for its cloud transcoding service. It is meant to aid OTT video players in delivering their content through segmenting media delivery, and is under review by the Moving Picture Experts Group (MPEG).

According to a report by Activate, 53% of American internet users will subscribe to at least two streaming video services. And by 2020, that percentage will climb to 62%, with 43% opting for two subscriptions and 19% subscribing to three or more.

Portada's 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

Hulu may become the first online video service to offer live television broadcasts along with a large library of on-demand programming.

DMP Lotame has launched the first-ever TV DMP, connecting digital audience data to local broadcast television and giving media companies the ability to leverage online behavioral data to identify when prospective advertisers’ key audiences are watching during particular days or times.

WPP's media agency group, GroupM, has announced the global launch of [m]PLATFORM, an advanced technology suite with media planning applications, data analytics and digital services.

VidaPrimo, a multi-platform network that distributes Latin Rhythm music, has named Stephen Brooks as Executive Vice President and General Manager. The announcement was made by GoDigital Media Group Chairman and VidaPrimo CEO Jason Peterson. Brooks will help expand the music network so that it can be accessed on any device and through any service, uniting both music fans and interested brands in the process.

Video experience pioneer Accedo and Digiflare announced a merger with the goal of creating the world’s leading video experience company. Michael Lantz will act as CEO of the merged company, which will remain under the Accedo brand, while Fredrik Andersson, David George and Mano Kulasingam will all take on senior leadership positions within the merged organisation.

TV ad management software provider SintecMedia has acquired ad-tech firm Operative Media in a transaction that's valued at almost $200 million, according to the companies.

LATAM MARKET

Digital video technology and services provider CastLabs will be providing multi-platform video playback technology and DRM licence management to Mexico’s Cinepolis so that it will be able to deliver high-quality video on its Cinepolis Klic video-on-demand service.

Brazil is expected to have raked in more than R$2bn (£468m) in sales during this year’s Black Friday, according to Camara E-net. This would be 342% higher than a regular Friday’s sales.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

abrilBrazilian publisher Abril Group has bought stake in the local operations of German Guiato, a web and mobile e-commerce platform for physical retailers.

O3b Networks has announced that it is partnering with Ozonio to bring high-speed broadband connectivity to the Amazonian city of Tabatinga, Brazil, marking the second Amazonian city that the company has connected: it recently brought connectivity to the city of Tefé.

 


Gretchen Gardner @gardnergretchen

Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.
Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.

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