Spanish-Dominant Hispanics Share More Apps

Does the degree Hispanics share apps depend on their acculturation level? According to the white paper  “Mobile App Diversity across Total Hispanic Market", this is clearly the case. One key insight of the study, the result of the collaboration between ThinkNow Research and Entravision, is the importance of ‘collectivism’ in app downloads/usage.  Of those who share apps across acculturation: two statistically
significant findings were secured: 69% of low acculturated users share apps, more so than the medium and
higher acculturated segments.

Survey respondents downloaded apps to share and use with other people, while 39% have downloaded an
app for the sole usage of someone else. Of those who share apps across acculturation: two statistically
significant findings were secured: 69% of low acculturated users share apps, more so than the medium and
higher acculturated segments; and, 42% of medium acculturated Hispanics download apps for someone else.

For more information download the white paper!


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).