Spanish-Dominant Hispanics Share More Apps

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Does the degree Hispanics share apps depend on their acculturation level? According to the white paper  “Mobile App Diversity across Total Hispanic Market", this is clearly the case. One key insight of the study, the result of the collaboration between ThinkNow Research and Entravision, is the importance of ‘collectivism’ in app downloads/usage.  Of those who share apps across acculturation: two statistically
significant findings were secured: 69% of low acculturated users share apps, more so than the medium and
higher acculturated segments.

Survey respondents downloaded apps to share and use with other people, while 39% have downloaded an
app for the sole usage of someone else. Of those who share apps across acculturation: two statistically
significant findings were secured: 69% of low acculturated users share apps, more so than the medium and
higher acculturated segments; and, 42% of medium acculturated Hispanics download apps for someone else.

For more information download the white paper!


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