November 30, 2016

Accedo And Digiflare Merge To Create Video Experience Powerhouse

Video experience pioneer Accedo and Digiflare announced a merger to create the world’s leading video experience company.Michael Lantz will be CEO of the merged company, which will remain under the Accedo brand, while Fredrik Andersson(photo), David George and Mano Kulasingam will all take on senior leadership positions within the merged organisation.

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Spanish-Dominant Hispanics Share More Apps

Does the degree Hispanics share apps depend on their acculturation level. According to the white paper “Mobile App Diversity across Total Hispanic Market”, this is clearly the case. One key insight of the study, the result of the collaboration between ThinkNow Research and Entravision, is the importance of ‘collectivism’ in app downloads/usage. Of those who share apps across acculturation: two statistically
significant findings were secured: 69% of low acculturated users share apps, more so than the medium and
higher acculturated segments.

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