SALES LEADS LATAM: Coors Light, Coca-Cola, Mitsubishi Aircraft…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

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  • Coors Light

37bg4yc_400x400The National Basketball Association (NBA) and Molson Coors International (MCI) announced a multiyear partnership expansion that makes Coors Light the Official Beer Partner of the NBA across 37 markets in Latin America and the Caribbean.Through the partnership, Coors Light and Coors Trademark (Coors Banquet and Coors 1873) will provide fans in 37 Latin American and Caribbean countries and territories with unique experiences, including viewing parties during some of the most exciting times of the NBA season such as NBA All-Star and the NBA Finals, as well as custom activations.  Coors Light will also develop programs and promotions that will allow fans to receive unprecedented access to NBA events, and introduce NBA-branded Coors Light packaging at retail.The territories included in the partnership are Anguilla, Antigua & Barbuda, Aruba, Bahamas, Barbados, Belize, Bermuda, Bonaire, British Virgin lslands, Cayman lslands, Chile, Colombia, Costa Rica, Curacao, Dominica, Dominican Republic, Grenada, Guadeloupe, Guatemala, Guyana, Haiti, Honduras, Jamaica, Martinique, Montserrat, Panama, Paraguay, Puerto Rico, Trinidad & Tobago, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Vincent & the Grenadines, Surinam, Turks and Caicos, and the U.S. Virgin lslands.Coors Light will also remain the Official Beer Partner of the NBA in Mexico.

  • Boeing

boeing_twitter_avatar_400x400Boeing sees big sales potential in the evolving Latin American market, with the company particularly targeting carriers in Argentina and Mexico for sales of new widebodies.Van Rex Gallard, Boeing Commercial Airplane's vice-president of sales for Africa, Latin America and the Caribbean,calls Mexico the "darling of Latin America".Mexican carriers are increasingly forming closer ties with foreign airlines, which could shake up the market.Meanwhile, Mexico's low-cost carriers have largely already stretched the range of their narrowbodies are may soon consider acquiring widebodies to carry the next phase of their growth.Volaris or Interjet could potentially use widebodies to cross the Atlantic.Potential sales to Cuban airlines remain in limbo.

  • A&K

ak-releases-its-new-latin-america-portfolio-212x300Luxury travel company Abercrombie & Kent (A&K) releases its new Latin America portfolio. Ten countries are covered with a range of travel styles and focuses. On the new collection, Cuba is with an outstanding 10-day private journey taking in the major highlights with specialist insider encounters. There are also suggestions for ways to explore Colombia, Mexico, Argentina, Ecuador, Peru  and Bolivia.

 

Find out who are the brand and agency executives behind these campaigns/moves. Plus detailed contact information on more than 1,500 Corporate Marketers and Agency Executives targeting Latin American consumers.GET YOUR FREE TRIAL to PORTADA's Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com

 

 

  • Mitsubishi Aircraft

descargaMitsubishi Aircraft continues to eye Latin America for orders for its MRJ regional jets, with the company's Americas chief predicting sales will begin to accumulate as soon as the region's economy improves. Like other airline the company believes economic conditions are already beginning to improve, but expects the recovery will take several more years. Deliveries had been scheduled to begin in 2017.

 

 

 

  • Coca-Cola

coverleoft2-537d1abd81220Coca Cola, along with Leo Burnett Colombia, has turned its’ bottles into selfie sticks. Thus, the brand can be present in the way in which teenagers share their day to day. All Leo Burnett Colombia’s departments worked for one year in this new concept. The brand found an organic way of being part of the online activity of its consumers by transforming the bottles and creating a friendly lid twist that cannot be opened until it is matched with another person’s lid. The effort is aimed at new college students to help them break the ice on their first day of school.

INTRODUCING NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
-New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job - Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
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Read the Frequently Answered Questions. (click on link “the most commonly asked questions...” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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