Marketing and Media Sector Mourns the Death of Tomás Salvagni

Tomás Salvagni, Commercial Manager at Grupo Clarin's AGEA died suddenly last wednesday November 16 due to a cardiorespiratory failure. He was  in Mar del Plata (Argentina), where Clarin's Commercial Division was having a meeting.

Salvagni was an innovator in the Argentinean and Latin American marketing and media industry, where he  played an important role in creating organizational structures to adapt media properties to the advance of programmatic buying in the region. In 2015 he played a crucial role in creating RPA Media, a programmatic buying platform with access to premium inventory from Argentina’s major publishers (Grupo Clarin, Infobae, La Nacion, Perfil and Telefe). Salvagni also was one of the key speakers at PortadaLat's 2015 edition, 

Salvagni led marketing and ad sales for all of Agea's media properties including the newspapers Clarin, Olé and  La Razón the magazines Viva, Elle, Genios and  Shop, and many additional digital and print editorial products

 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.