A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
US-US/HISPANIC MARKET
Snapchat‘s $130 Spectacles video glasses are being sold on eBay for up to $5,000.
Akamai, Facebook and Twitter reported high spikes in video traffic on election night, higher than previous elections partially thanks to higher quality video and second-screen devices. Akamai reported that peak election-specific traffic was 7.5 Tbps at 11:53 p.m., 70% higher than the 4.4 Tbps from the September presidential debate.
Hulu has acquired The Video Genome Project, or VGP, a structured database of video content. No financial terms of the deal were disclosed.
PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.
Ad-tech firm Wise Data Media has launched Wise Content, a text-to-video technology that aims to create broadcast-ready branded video for publishers and advertisers. The technology is designed to enable publishers and advertisers to create short news videos.
Facebook has told advertisers that users are watching video ads, and is promising better data through a new website called Metrics FYI, where it will share updates and corrections for its data.
Video cloud services company Brightcove is releasing a solution for distributing, managing, and measuring videos on social networks called Brightcove Social to make it easy for publishers to reach viewers on multiple platforms while gathering analytics in one location.
WhatsApp has officially launched video calling on iOS, Android and the Windows Phone app that will be fully encrypted, protecting calls from being listened into.
LATAM MARKET
German media giant Bertelsmann, which owns European broadcaster RTL Group, publishing house Penguin Random House and music rights company BMG, is to raise its investment in Brazil, India and China from €500 million ($536 million) to €1 billion ($1.07 billion) over the next three to five years.
Taggify, the Argentine ad tech company, has announced its support for a scientific center in Bolivar, Argentina, with the goal of placing innovative tech companies from the region related to research and tec
hnological production.
Colombian retailer Grupo Éxito has entered into a deal with Keshet International for the cross-media brand Touch, an interactive multi-platform game with live shorts on Colombia’s free-to-air channel Caracol.
Portada‘s 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.
Teads and the Brazilian publisher group Abril are building on their deal, increasing native video purchases with Teads with inRead formats and inserting more videos special in mobile, using live streaming, vertical, and 360º media.
