SALES LEADS LATAM: Uber, Hilton, Levi’s…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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Transportation network and technology company Uber launched its signature debit card network in Latin America, in cooperation with FinTech bank Bankaool. Bankaool is a Latin American online FinTech bank that offers various financial services, including Mastercard debit card issuance. The firm is mostly focused on mobile banking, which enables its consumers to control virtually any financial settlement and tasks online, via mobile.The Uber signature debit card, for instance, can be accessed internationally via the web or mobile. Like traditional bank-issued debit cards, consumers can buy online, make free transfers and manage balances on the Bankaool mobile application.For Uber, the debit and credit card penetration rate is crucial as the entire platform is based on the two payment options. Without debit and credit cards, users cannot use Uber to travel around.#YourUberCardforEverything (#TuTarjetaUberParaTodo) can be used to pay at movie theaters, stores or restaurants, as well as ecommerce and mobile apps that accept Mastercard, both in Mexico and internationally, and even to withdraw cash at ATMs.
The Latin American hospitality market continues to undergo what might be called a “slow boom,” and Hilton brands are in the thick of it. Hilton currently has more than 16,000 rooms across a portfolio of more than 90 hotels and resorts in Latin America, in addition to a development pipeline of more than 60 projects throughout the region. Those projects span Argentina, Belize, Chile, Colombia, Costa Rica, Ecuador, Honduras, Mexico, Panama, Paraguay, Peru and Uruguay, with Mexico, Colombia and Peru driving the largest percentage of Hilton’s growth. In all, Hilton is on schedule to have its 100th hotel in Latin America by year’s end. A few Hilton brand milestones in new markets include: Hampton by Hilton Santa Cruz, Bolivia; Hilton Garden Inn properties in Guatemala, Brazil, Peru and Uruguay; DoubleTree by Hilton hotels in Colombia; Curio – A Collection by Hilton hotel in Argentina; The Hilton Santiago Las Condes, the company’s first Hilton Hotels & Resorts property in Chile. “In Latin America, we see significant growth and continued interest in development, thanks to steadier political landscapes, stable economies, a growing middle class and a push to generate tourism,” said Ted Middleton, senior vice president of development, Latin America for Hilton.
- New Colombia Resources Inc
New Colombia Resources, Inc., a U.S. listed Colombian company with natural resource assets in Colombia, is pleased to detail initial marketing plans to introduce their 100% organic, all natural medical marijuana products to the US$ 1.5 Trillion U.S. Hispanic and Latin American Markets. The Company will bring on board well known and respected Latin American and U.S. sports stars to help market their products.Doral Studios Inc. d/b/a RC Television Production has been producing English and Spanish speaking commercials, infomercials, music videos, and political campaign ads for over 15 years. RC Television handles every aspect of an infomercial including: concept, logo, animation, graphics, passive and aggressive CTA (Call to Action), and high definition production. The initial marketing campaign for their all natural cannabis products will be handled in two phases. Additionally, New Colombia Resources will be giving an update on their cannabis based Orphan Drug Designation application with the FDA very soon.
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Sahara Force India is delighted to welcome the iconic Levi’s® Brand as a team partner for the remainder of the 2016 season in Latin America.The famous Levi’s® logo will appear on the roll hoop of the VJM09 for this week’s Mexican Grand Prix, as well as on the drivers’ race suits and other team assets. Auto Sports Racing drives a huge engagement across Latin America. Although the F1 calendar travels to Mexico and Brazil, fans from across the region follow or travel to experience the ultimate expression of the sport in these two countries creating an exciting moment for the fans at this time of the year.
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