ONLINE VIDEO ROUND-UP: Adobe Acquires TubeMogul, FCC Uneasy with AT&T, and More

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

AT&T is contemplating giving people who sign up for its new Internet TV service a free Apple TV set-top box or Amazon Fire USB stick.

Thousands of former Time Warner, now Charter, cable clients are cancelling their service due to changing prices.

Adobe is acquiring ad tech company TubeMogul for $540 million net of debt and cash.

Portada's 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

The FCC has said that it has serious concerns about whether rivals fccwill be able to compete with AT&T's $35/monthly online video service, DirecTV Now.

After Donald Trump's surprising win, many are wondering if he will reverse Barack Obama's net neutrality rules, which GOP congressmen have been hoping to take down for some time now.

YouTube has launched a virtual reality video app for the Daydream View VR headset that parent company Google developed.

SmarkLabs has announced the launch of Vidy, a tech-centric video production company aimed at accelerating growth for B2B brands. Vidy will function as its own brand and will focus on B2B-specific video production needs.

LATAM MARKET

French programmatic media platform Tradelab announced the start of their Brazilian operations with an office in Sao Paulo, their sixth global office with local teams.

IAB Brazil has elected Cristiano Nóbrega to head the organization in 2017 for the programmatic media market.

The Brazilian Association of Ecommerce (ABComm) claims that the local market is expecting R$2.14bn ($630m) in revenues on Black Friday, November 25. This is 18% higher than revenues from last year.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

comScore, Inc. and MediaMath have released a study: "The State of Programmatic Buying in Latin America," which looks at opportunities for advertisers, agencies, media and ad tech companies in Mexico, ColombiaArgentina and Brazil.

 


Gretchen Gardner @gardnergretchen

Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.
Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.

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