SALES LEADS LATAM: Marriott, MediaMonks, JetBlue…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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Marriott International, Inc. is planning the debut of its independent hotels and resorts brand, Tribute Portfolio, in Latin America. By December, the brand will add two independent hotels to its portfolio in Argentinean regions. Arelauquen Lodge, A Tribute Portfolio Hotel, will debut in Patagonia, while Auberge du Vin, A Tribute Portfolio Hotel, will be located in the heart of Argentina's wine country.The signing of these properties is a significant step in Marriott's expansion, not only reflecting the growing global traveler demand for independent travel experiences around the world, but also serving as a direct response to its loyalty reward members' desires for more hotel options in both adventure travel and wine country destinations, according to the brand.
Global production powerhouse MediaMonks opens its tenth international office in Buenos Aires. The office launches with a team of 60 and is led by industry veterans Sebastian Caramés, Alejandro Lazos, and Richard Nieuwenhuis. MediaMonks Buenos Aires operates from a transformed warehouse in the heart of Palermo. MediaMonks Buenos Aires is the company’s second office in South America after opening MediaMonks São Paulo in April. Latin America is the world’s fastest-growing advertising market in terms of ad spend and media investment. MediaMonks Buenos Aires was set up under direction of MediaMonks veteran and Director of Operations, Richard Nieuwenhuis. Together with managing partners Alejandro Lazos and Sebastian Caramés, MediaMonks spent close to a year building its BA team and operations. The office has assembled an international team of the top digital talent in Latin America and a group of long-time Monks from MediaMonks’ Amsterdam HQ.
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Sabre announced plans for a new regional headquarter in Montevideo, Uruguay, which will be "fully established in early 2017" and expands on Sabre’s global customer service center there. The global facility will unify and standardize Sabre’s support and software implementation consulting in the region.Sabre also operates regional offices in Mexico City; São Paulo; Bogota, Colombia; Buenos Aires, Argentina; Lima, Peru; and Santiago, Chile.
JetBlue expanded its service to Cuba, operating the airline’s first flight to Camagüey’s Ignacio Agramonte Airport (CMW). With daily nonstop flights from Fort Lauderdale-Hollywood International Airport (FLL), Camagüey becomes the second city served by JetBlue on the island nation since operating the first commercial flights in more than 50 years between the US and Cuba in August. Camagüey expands JetBlue’s Caribbean presence and the airline’s overall reach to 98 cities in 22 countries across the US, Caribbean and Latin America.
Hyatt Hotels Corp. has announced the opening of Hyatt Place São José do Rio Preto, marking the brand’s debut in Brazil. Hyatt intends to develop several more destinations in Brazil through a joint venture with Elandis. Recently, the corporation’s global portfolio extended with openings in Australia and Croatia. Luciano Julio is the regional director of Latin American operations for Hyatt Place and Hyatt House.Hyatt Place has more than 255 Hyatt Place locations in the United States, Armenia, Chile, China, Costa Rica, Honduras, India, Mexico, Morocco, Nicaragua, Panama, Puerto Rico, Thailand, The Netherlands, United Arab Emirates, and United Kingdom.
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