It’s Out! DOWNLOAD Portada’s 2017 Online Video Marketing Guide

Portada is today publishing the 2017 Online Video Marketing Guide. The Guide provides intelligence, forecasts and dissects key trends by key brand marketing, agency and media executives who are shaping the video marketing space.

The Guide can be downloaded here (FREE)

“Video has become a crucial marketing and advertising tool and Portada’s 2017 video marketing guide is one more example of how Portada and its partners are providing editorial thought leadership to drive the Marketing, Tech and Media sector forward,” says Marcos Baer, publisher of Portada.

BRAND AND AGENCY EXECS CONTRIBUTING IN PORTADAS 2017 ONLINE VIDEO MARKETING GUIDE

  • Claudia Moreno-Escobar, Senior Manager for Multicultural Strategy, Kellogg
  • Edwin Hincapie, Multicultural Marketing Manager, Heineken
  • Ed Carias, Senior Brand Manager, El Jimador Tequila North America Region
  • Javier Delgado Granados, Group Director Multicultural, Coca Cola
  • Jeremy Gilbert, Director of Strategic Initiatives at The Washington Post.
  • Karina Dobarro, VP Managing Director of Multicultural Brand Strategy, Horizon Media
  • Janina Delloca-Pawlowski, Brand Manager Multicultural Marketing, Dunkin’ Brands
  • Marla Skiko, EVP, Director of Digital & Data Solutions, Publicis Media
  • Jennifer Weiss,VP, Connections Director, MediaVest
  • Sergio Barrientos, ‎Chief Strategy Officer, M8 (Miami, U.S.)
  • Maria Carrasquillo, Senior Marketing Manager- Latin America, Jarden Consumer/Sunbeam-Oster, (Miami, U.S.)
  • Humberto Cruz , Head of Socialyse, (Miami ,U.S.)
  • Jorge Rocha, Digital Lead-Latin America, Publicis (Miami, U.S.)
  • Andrés Mociulsky, Head of Programmatic Buying , Havas Media (Buenos Aires, Argentina)
  • Gerardo Arce, Director General Havas Entertainment (Buenos Aires, Argentina)
  • Rosanna Saenz, Digital Director,  Mindshare Latin America, Mexico City
  • Luiz Schmidt, Head of Marketing, Latin America & Caribbean, Brown Forman, Miami
  • Mauricio Pallares Coello, Director Corporate Marketing en BBVA Bancomer (México D.F.)
  • Martha Gonzalez Gorgonio, e-Marketing Leader en  Consumer Health Care para LaTAm de 3M (México D.F.)
  • José Luis Pérez, Manager de  performance marketing, Volaris (México, D.F.)
  • Luis Fernando Preciado, E-commerce manager, Nestlé México (México D.F.)
  • Emilio Trabulse, director de Marketing en Grupo Martí (México D.F.)

KEY TOPICS OF THE 2017 ONLINE VIDEO MARKETING GUIDE:

- Are marketers ready to increase online video ad expenditures?
- Portada video ad forecasts plus key stats

- Video audience development: How the Washington Post learned from its mistakes.

- Video ad buyers speak out on opps, challenges and more..

- Sports: The allure of User Generated Video Content

- Vloggers: Brands use talent south of the border.
-Latin America: What key players say

-A look at Netflix's Latin American video advertising

The Guide can be downloaded here (FREE)

ONLINE VIDEO FORUM at PortadaLat 2017

Video marketing will be a key content track at the 9th Annual Edition of PortadaLat in Miami on June 7-8, 2017. #PortadaLat is the prime event for marketers, media and tech executives targeting Latin consumers throughout the Americas.

PREMIUM SPONSORS OF THE 2017 ONLINE VIDEO MARKETING GUIDE

Admetricks 

Azteca America  

Brandnetworks  

CNN  

JugoTV/BRC Group 

LatinOn   

La Voz Media Group  

Mundial Sports Network 

Motivate  

NGL Media Group 

SlingTV Latino 

Taboola   

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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