SALES LEADS LATAM: NH Hotel Group, Dove, Smirnoff…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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NH Hotel Group has officially celebrated the launch of its premium brand, NH Collection, in America, coinciding with the inauguration of the NH Collection Mexico City Reforma. The launch reaffirms the Group's commitment to the international expansion of its upper-upscale brand, which currently comprises 66 hotels in 13 countries in Europe and Latin America. The recently refurbished NH Collection Mexico City Reforma is located in the heart of the financial and tourist district in Mexico City. NH Hotel Group operates 60 hotels in 11 countries in America, of which 19 are NH Collection properties; the latter located in Argentina, Chile, Colombia, Ecuador and Mexico. The company plans to continue to add to its Latin American NH Collection portfolio with new four hotels in the pipeline, expected to open their doors in Mexico and Chile between 2016 and 2018.
Dove, Unilever’s personal care brand, has released its’ latest spot for the launch of Baby Dove, a product line created especially for the soft skin of the little ones. The brand includes Shampoo, bar soap, liquid soap and wipes. The comprehensive campaign comprises TV, print, outlets, websites and social networks. The campaign was produced by the agency Ogilvy&Mather. Unilever media agency in latAm is Initiave.
Radisson Hotel announced the opening of the new Radisson Hotel Santa Cruz. Located at Avenida Segunda #4 Colinas Del Urubo in Santa Cruz, Bolivia, this new construction hotel offers 210 guestrooms and is located in one of the city's most exclusive areas.Radisson brand continues to expand across Latin America as one of the largest operators in the region.
Smirnoff is continuing with its We’re Open campaign through the latest chapter featuring Swedish-Iranian, hip-hop artist Nadia Tehran, taking her stand for openness. The spot, which kicks off first in the UK and Ireland, will laucnh in global markets such as Latin America as Smirnoff continues to champion its message of inclusion across the globe. 72andSunny Amsterdam and American director Zachary Heinzerling were behind this effort. The campaign will be supported with film, social activation, digital out of home, influencer and media partnerships.
INTRODUCING NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
-New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
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Editorial Staff (@portada_online)
Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.