Post Consumer Brands Names LatinWorks Hispanic Agency of Record

What:Post Consumer Brands appointed LatinWorks as its’ new Hispanic Marketing Agency of Record for its Hispanic-investment brands.
Why it matters: Spark-MediaVest will remain Post Consumer Brands’ media agency of record.

Following a competitive review, Post Consumer Brands announced LatinWorks has been named their new Hispanic Marketing Agency of Record for its Hispanic-investment brands.

LatinWorks will lead Hispanic campaign strategy, creative, planning and execution for Post Consumer Brands, beginning work immediately on the Post Honey Bunches of Oats® and Post PEBBLES^TM brand cereal franchises. LatinWorks will also be the lead across Post Consumer Brands for Hispanic best practices and corporate learning.

“We are incredibly proud that Honey Bunches of Oats® is the #1 ready-to-eat cereal brand among Hispanics in the United States, and are continuing our commitment to support and engage with this growing audience through culturally-relevant content and meaningful experiences,” said Melissa Saldana-Chase, Sr. Associate Marketing Manager, Multicultural, Post Consumer Brands. “We are thrilled to welcome LatinWorks to the Post family. We know the strategic and innovative work they are bringing to PEBBLES^TM and Honey Bunches of Oats® will perfectly complement the brands’ current integrated marketing communications initiatives; and will help our brands strengthen our relevancy with this important consumer.”

The review, which began in July of this year, aimed to find a new agency partner to bring forward strategic planning, thinking and creative campaign development across all mediums.

Spark-MediaVest will remain Post Consumer Brands‘ media agency of record.