SPORTS MARKETING BITS: NFL, Inka Kola, Club América, Under Armour and More

A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.

U.S./U.S.-HISPANIC MARKET

The NFL has announced that it will fine teams who publish videos recorded during games on social media, or use the platforms to share any live content in an effort to control the content that is shared and disseminated.

Image result for kings sacramento blue diamond jerseyThe Sacramento Kings became NBA’s second team, after the Philadelphia 76ers, to place a sponsorship on the team’s jersey. Starting with the 2017-2018 season, Blue Diamond will pay the team US $5 million every year to feature its logo on the players' jerseys.

While the brand hasn't made an official statement on the matter, Under Armour is set to become a sponsor of Major League Baseball starting in 2020.

New York City F.C. is the U.S. first soccer team to organize a "Best in the City" challenge, an official FIFA tournament. The 16 finalists will compete on Sunday October 23rd at Yankees Stadium.

Image result for inca kola logoInka Kola is hosting a  Salute to Hispanics in Sports event on January 31st 2017 in Houston, Texas, where Super Bowl LI will also be played. The event was established to recognize Hispanic athletes for their achievements on and off the field.

The NBA has signed an agreement with ExxonMobil to become its sponsor in the United States and in China over the next few years. The sponsorship began during NBA’s Global Games, which were played in Shanghai and Beijing a couple of weeks ago.

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LATIN AMERICAN MARKET

Peru’s national soccer team decided to drop its jersey’s price to half of its original cost to fight the sale of fake merchandising and increase Umbro's revenue from the products.

Image result for real oviedo interprotecciónAfter 33 years without an international sponsor, Spanish soccer team Real Oviedo, who’s main shareholder is Mexican businessman Carlos Slim, has signed with Mexican brand INTERprotección for its next two seasons. The brand will be featured on the team’s shirt with its main sponsor, Procoin.

To celebrate Club America’s 100th anniversary, Nike, the team’s uniform sponsor, has launched a special edition jersey under the name "Colección de Legends." The collection pays homage to four idols from the club's history.

The NFL continues to expand in the South American market. This time it partnered up with the sticker-album company Panini to launch an NFL album in Brazil. It is the league’s second effort to expand in this country after signing an agreement with a local company to manage their Portuguese-language social media accounts.


Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

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