SPORTS MARKETING BITS: NFL, Inka Kola, Club América, Under Armour and More
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
CONTENT HIGHLIGHTS (52 pages annual issue!) What is keeping multicultural marketing leaders up at night? Mike Valdes-Fauli (Pinta), Marla Skiko (Tapestry), Sergio Barrientos (M8), Carla Eboli
Snapchat is changing it’ ad sales revenue model with media agencies.Snapchat wants to pay content partners a flat license fee up front and keep the ad money for itself, instead of sharing ad revenue.
Much must change in order for agencies to truly embrace the alternatives to “juggernauts” Facebook and YouTube.