SALES LEADS LATAM: Kellogg, Hyatt Place, Uber…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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Kellogg Co. is buying a maker of Latin American snacks for 1.38 billion Brazilian reais (US$429 million), as it continues to expand into emerging markets.Kellogg is buying Ritmo Investimentos, the controlling shareholder of Parati SA, Afical Ltda and Pádua Ltda, known as the Parati Group. Kellogg said the move aligns with its goals of becoming a global snacking giant and expanding its presence in emerging markets. It is Kellogg’s fourth emerging-market acquisition in the past two years.Brazil-based Parati makes regional food brands including Parati, Pádua, Minueto, Zoo Cartoon and Hot Cracker biscuits. It also makes Trink powdered beverages, Parati Lamen instant noodles and Parati dried pasta.Parati revenue is expected to be about BRL600 million (US$190 million) and the deal is expected to close by the end of the year.Parati has 3,200 employees, including a sales force of about 1,300 people serving about 60,000 customers directly. Parati has a “strong presence” in small to medium high-frequency retail stores in Brazil, which help Parati reach the country’s growing population.
- Hyatt Place
Hyatt Place Celaya is opening its doors, marking the fifth Hyatt Place hotel to open in Mexico. The brand’s global growth throughout Mexico and Latin America illustrates the success of the select service model as Hyatt Place hotels continue to create value for guests and owners. Hyatt Place Celaya is owned by a joint venture between affiliates of Hyatt and Grupo Hermosillo. Other joint ventures formed by affiliates of Hyatt and Grupo Hermosillo also own Hyatt Place Los Cabos and Hyatt Place Tijuana.
Uber’s future depends on international growth-especially in Latin America. Uber operates in more than 65 cities in Latin America and is planning to double that by the end of next year. Brazil is Uber’s third biggest business after the U.S and India. Mexico City is Uber’s busiest city in the world. Sao Paulo is number two. But for Uber to win over Latin America, it will need to navigate disparate regulations and cultures in dozens of countries. Buenos Aires, the most populous city in Argentina, has issued Uber multiple notices that it should stop operating since it is not registered as a taxi service. Uber has said that since it isn’t a taxi service, the company has the right to operate there. In Bogota, Colombia, the country’s taxi unions have campaigned vehemently against Uber. Lima, Peru, has a flourishing taxi industry, which has made it harder for Uber to find a foothold. In September, Uber rolled out its carpooling service in hopes that it could beat out its competitors by driving prices down.Jeff Jones, the chief marketing officer for Target, has just been named as Uber’s new president, in charge of its global business. Andrew Macdonald oversees all of Uber’s operations in Latin America and Asia.While the company wouldn’t put a number on how much it was spending in Latin America, its Mexico City offices now have more than 150 employees and the company has hired more than 350 employees in Latin America.
- Granja Iris
Brand Granja Iris has launched the first of its new campaign for its’ sausage brand, created by agency Grey Argentina. Each spot contributes to highlight the main benefits of the product with a strong focus on digital. The campaign will be release on social networks and the brand’s web platforms. The campaign includes 4 spots: “3 minutos”, “Romina”, “Ketchup” y “Jacuzzi”.
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