SALES LEADS: El Pollo Loco, Electrolux, ampm…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada's Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at

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  • El Pollo Loco

descargaFire-grilled chicken chain El Pollo Loco announced it has selected Vitro as its creative agency of record following a competitive review. Vitro will oversee all research, strategy, production, and integrated communications across television, radio, digital, and out-of-home.AAR Partners, a national agency search consultancy, managed the agency search process.El Pollo Loco  chicken restaurant chain uses fresh ingredients inspired by Mexican recipes. With more than 445 company-owned and franchised restaurants in Arizona, California, Nevada, Texas and Utah, El Pollo Loco is expanding its presence in key markets through a combination of company and existing and new franchisee development. The chain selected Harmelin Media, a results-focused, full service advertising, media planning and buying agency, as its media agency of record the past April. AAR Partners also managed the search process.

  • Electrolux

descarga-3Electrolux has appointed VML as its lead creative and digital agency in North America for its Electrolux and Frigidaire brands, following a review. VML pulled together a team of sibling WPP shops to support the company across media, in-store and brand activation and PR.The review was managed by The Burnett Collective and included brand advertising, digital, media, public relations, CRM and in-store marketing. VML  team of agencies to support the business included Geometry for brand activation and in-store, MediaCom for media planning and buying and Cohn & Wolfe for PR. DDB was Electrolux's North American incumbent for creative and digital duties for the past 10 years. Weber Shandwick handled public relations and Zenith Media handled the media strategy .

  • ampm
descarga-2Conill has been awarded U.S. Hispanic marketing duties for leading convenience store chain ampm. The assignment was the result of a competitive agency review. As Hispanic agency of record, Conill’s scope includes strategy, creative, social media and digital communications.For nearly 40 years, ampm has been serving customers through a network of over 980 locations across Arizona, California, Nevada, Oregon and Washington. The franchisee-based retailer is proud to be among the first U.S. convenience stores affiliated with retail fuel stations.
  • USAA

descargaPublicis Groupe team, including Razorfish, Saatchi & Saatchi and others within the network, has been appointed to handle The United Services Automobile Association (USAA) integrated marketing, communications and media after a company review.In addition to Razorfish, the team includes Saatchi & Saatchi, MSLGroup, Mediavest|Spark and Prodigious. The team will be responsible for creative and content development, marketing, advertising and media buying, social media, corporate responsibility, PR and issues and crisis management.USAA's previous agency partners work will be transitioned to Publicis Groupe by the end of the first quarter of 2017, except for WME/IMG, which will continue working on sponsorship-related activities.USAA, headquartered in San Antonio, Texas, spent about US$135 million on U.S. measured media in 2015, according to Kantar Media.




  • Medical Alert

medical_alert-twitter-icon_400x400Harmelin Media has also been appointed media planning and buying agency for Medical Alert, a long range personal and medical alarm. Harmelin Media will design Direct Response TV campaigns in an effort to increase orders across multiple products.







cughnunwaae6ozxLast October 11 commemorated Dulce de Leche Day and NESTLÉ® LA LECHERA® invited consumers to join the celebration by creating special moments for their loved ones inspired by Dulce De Leche and sharing recipe creations via social media platforms with the hashtag #DulceDeLecheDay.     The versatility of this ingredient can transform your favorite recipes, from sweet treats like a Dulce de Leche cheesecake or alfajores, to innovative savory creations like Dulce de Leche glazed ham or seared scallops with Dulce de Leche mole sauce. For more NESTLÉ® LA LECHERA® Dulce de Leche recipe ideas consumers are invited to visit Nestle's El Mejor Nido and follow La Lechera's FacebookPinterest and Instagram pages.





  • Chipotle

proxyChipotle Mexican Grill is rolling out a weekly show on Snapchat called “School of Guac” to target 13-24-year-old college students. The show is hosted by young performer Lorena Russi with a The Daily Show-like setup. Each minute-long episode is after-school special meets variety show meets satirical news program. Vice-owned agency Carrot Creative worked with Chipotle to create it.Chipotle plans to roll out 10 episodes of “School of Guac” first.


We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
-New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job - Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions...” and/or contact Research/Databases Sales Manager Silvina Poirier at

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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SALES LEADS: BEF Foods, Buchanan’s, Wonderful Pistachios…

SALES LEADS: BEF Foods, Buchanan’s, Wonderful Pistachios…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.