Local Planet Expands Into Latin America

What: International media agency network Local Planet has announced an expansion of its operations to Latin America with the official presentation of its regional leadership team and local agency partners.
Why it matters: The first Latin American agencies to join the network are IGNIS Media Agency in Argentina, Media Management & Partners in Puerto Rico, Eurobusiness Market in Cuba, Avante Marketing & Medios in Miami and Plus Mobile as a regional partner. New partner agencies from other Latin American countries are under negotiation.

l7yda64l_400x400Local Planet, the only privately owned international media agency network in the world, announced an expansion of its operations to Latin America with the official presentation of its regional leadership team and local agency partners.

The first Latin American agencies to join the network are IGNIS Media Agency in Argentina, Media Management & Partners in Puerto Rico, Eurobusiness Market in Cuba, Avante Marketing & Medios in Miami and Plus Mobile as a regional partner for mobile media services. New partner agencies from other Latin American countries are currently under negotiation and will be announced in the very near future.

Local Planet brings together privately owned media agencies operating in over 50 markets to offer all the benefits of established networks with a local-up approach.Local Planet was born in early 2016 to provide its global clients with strategy, value, transparency, technology and talent. Founded by media industry leaders in each of the countries in which it operates, the network gathers the skills, capabilities and perspectives that exist in media to transform them into value for marketers on the ground.

martyn-rattle"We are very pleased to announce the expansion of the Local Planet network of agencies to Latin America. The key to international media success is to fight and win at the local level working transparently, and especially so in Latin America, the region with the fastest-growing media market led, in part, by the growth of independent agencies,” said Martyn Rattle, Global CEO of Local Planet.

juan-manuel-mun%cc%83oz"Many international clients are looking for an alternative to the traditional topdown media-buying and servicing model and a more effective and flexible solution that meets their regional and multi-local needs. The fact that there is a Local Planet partner agency present in each market that is headed by a person from that particular country means that the service is completely tailored and personalized," indicated Juan Manuel Muñoz, named CEO of Latin America for Local Planet. “Our focus is to provide the services where they matter: on the ground at a local level.”

Local Planet is the first global network to have a media agency in Cuba through which it is possible to reach an audience of enormous potential that is experiencing an opening to the world thanks to ingenious ways of distributing publicity.

Local Planet LatAm has established its headquarters in Miami.

 


Editorial Staff

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