SALES LEADS LATAM: La Quinta Inns & Suites, Porsche, Iberia…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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- La Quinta Inns & Suites
La Quinta Inns & Suites has designated Horizon Media as its media AOR following a review. Horizon will be responsible for communications planning and paid media activations across all channels for La Quinta's portfolio, which includes La Quinta Inn and Suites and La Quinta Inn brands. La Quinta spent US$35 million on ads in 2015 according to Kantar Media. La Quinta has more than 880 properties in the U.S., and in Canada, Mexico and Honduras. These properties operate under the La Quinta Inn & Suites, La Quinta Inn and LQ Hotel brands.
Miami-based agency Markham & Stein has been appointed Latin American agency of record for Porsche, after a creative review.The shop will handle the luxury auto brand’s integrated marketing work for 17 importers in 23 countries across Latin American and the Caribbean. Cramer-Krasselt has been Porsche’s creative AOR since 2007.The review was the end result of an effort by Porsche to reorganize its promotional operations in Latin America by centering all related efforts in Miami.Markham & Stein was the only agency in the review that does not identify as Hispanic. However, the agency employs many Latino Americans in Miami and also has operations in Puerto Rico. The past June, PHD won the US$3 billion Volkswagen global media account. The agency handles strategy and media buying duties for VW, Audi, Porsche, Bentley, Seat, Skoda and Volkswagen Commercial Vehicles, which are part of the larger Volkswagen business around the world.
- Hotel Engine
Hotel Engine® announced that it has added nearly 35,000 properties in the first half of 2016, increasing its hotel inventory across 37 European countries, Latin America, the U.S., and Canada. Businesses and their travelers can now enjoy rates up to 60 percent off at nearly 80,000 hotels internationally.Nearly 3,000 properties have been added to Hotel Engine's inventory across Mexico and Puerto Rico.Hotel Engine, a Travelers Haven company, provides hotel booking solutions designed for business. Hotel Engine offers up to 60 percent off public rates at thousands of locations across North America, Europe, and Latin America - for both work and play.
- Interval International
Interval International, a worldwide provider of vacation services and an operating business of Interval Leisure Group, announced the addition to its global vacation exchange network of the shared ownership component of Marina Golf Rapel, a mixed-use resort located in central Chile.Marina Golf Rapel is situated in the city of Las Cabras, 87 miles south of Santiago, in the Cachapoal Valley wine-growing region. Based in Miami, Florida, Interval International network comprises approximately 3,000 resorts in more than 80 nations.
Iberia Airlines celebrates 70 years of operations in Latin America, it is a company in the process of “renovation and reinvention” after having reversed its millions of dollars in annual losses over the past few years and with its leadership in on-time flight arrivals and departures as one of its secret weapons.
Currently, Iberia, which leads the airline industry in traffic between Latin America and Europe with 250 weekly flights, has 16,500 employees, a figure lower than before its restructuring, when there were 20,500 people on the payroll.In 2015, Iberia was the second-most-punctual airline in the world and was ranked as the most punctual in Europe, and today its 136 aircraft offer 600 daily flights to 125 destinations.
INTRODUCING NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
-New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
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