CHANGING PLACES LATAM: Stefan Feitoza, Roisin Donnelly, Lucio Grimaldi…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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hhhhP&G has promoted Latin America marketing boss Stefan Feitoza to replace Roisin Donnelly. Feitoza spent the last 16 years with P&G, predominantly in Latin America where he was brand manager for Brazil before taking on responsibility for the whole region.Donnelly left the company in June after 31 years.





img_0379-copy-326x405Lucio Grimaldi is no longer Publicitas' Managing Director Americas. Grimaldi left the company to join CASA COR in Miami as its' new CMO.







aaeaaqaaaaaaaajaaaaajddmotgxnmqzlthkmzctndqwoc05odljltc4ngrhodu5otrhmwOliver Eills will replace Grimaldi as the new Managing Director, Publicitas Americas (North America, LatAm, Canada.) Prior to this position, Eills was Publicitas' Regional Director for the Middle East.






descarga-3Teads, the outstream video advertising marketplace, announced it has named Fabricio Proti as Managing Director of Teads Brazil. Proti is a seasoned industry and advertising veteran, joining Teads with more than 17 years of experience in video, digital marketing and business development for some of today’s top global technology companies and media agencies. Proti will play a key role in the further growth and expansion of Teads business operations in Brazil. Prior to joining Teads, Proti spent the last two years as Head of Branding and Business Development for Instagram, leading the launch and positioning of the brand’s ad business in Latin America.



bbbnnbnbbnClaudio Zboznovits has been named Vice President of Global Sales and Business Development. Zboznovits’ responsibilities include leading and executing AMResorts strategic sales plans within the U.S.Canada and international markets. He will report to Colette Baruth, Senior Vice President of Sales, Marketing, Revenue Management and Distribution.Prior to his appointment at AMResorts, Zboznovits served as the Corporate Vice President and Chief Commercial Officer of BlueBay Hotels & Resorts.





aaeaaqaaaaaaaagoaaaajgm4zdm4zjliltcznjytndrmys04nmvilwjmyjyxy2mxzthjyqgA (ASSA Group) named Alejandra Fehrmann Global Chief Marketing and Communications Officer. Fehrmann will coordinate relationships with stakeholders of the company in Latin America, United States and alliances in Europe and Asia-Pacific.




161608Dosatron International has named Juan Emilio Acosta as Vice President, Business Development – Latin America.Acosta brings to Dosatron over 25 years’ experience in animal production in Latin America. He holds an International Business Administration Specialist Degree and a Marketing Diploma.As the VP Business Development – Latin America, Acosta will travel throughout the Latin America region.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


Wall Street Firms Invest in Two Hispanic Supermarket Chains

Wall Street Firms Invest in Two Hispanic Supermarket Chains

Private-equity firms KKR and Victory Park Capital will be investing in California-based Hispanic grocery chains Mi Pueblo Food Centers and Cardenas Markets, a KKR spokeswoman announced. According to a statement both companies will continue to work independently.

Healthcare Marketing under Trump:  Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Healthcare Marketing under Trump: Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Health plan providers are among the organizations that will be most impacted by president-elect Trump's new administration. In addition, healthcare marketing under the ACA (Affordable Care Act), is to a large extent Multicultural and Hispanic marketing. Portada interviewed Karen Ignagni, President and CEO at EmblemHealth, to understand how one of the U.S. largest nonprofit health plan providers evaluates the new situation.

Dentsu Aegis Network Acquires Gravity Media (UPDATED)

Dentsu Aegis Network Acquires Gravity Media (UPDATED)

Dentsu Aegis Network announced the acquisition of Findr Group, owner of Gravity Media.Acquisition of multicultural agency will form a backbone of Dentsu Aegis’ specialised multicultural marketing offering in US.