SALES LEADS: Patrick Murphy, La Quinta Inns & Suites, Sperry, KIA…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
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- Patrick Murphy
Florida Democratic Senate Candidate Patrick Murhpy has hired Freddy Balsera (Balsera Communications) to serve as Chief of Hispanic Communications and Strategy, focusing primarily on media, communications and outreach. The campaign says Balsera will advise the campaign on messaging and strategy with regard to the Latino community. “Freddy is a top tier communications professional with deep insight into Florida’s Hispanic communities and we are thrilled to have him join our campaign,” said Murphy campaign manager Josh Wolf. A recent Univision poll had incumbent GOP Senator Marco Rubio up seven points over Murphy with Hispanic voters.
- La Quinta Inns & Suites
La Quinta Inns & Suites has designated Horizon Media as its media AOR following a review. Horizon will be responsible for communications planning and paid media activations across all channels for La Quinta's portfolio, which includes La Quinta Inn and Suites and La Quinta Inn brands. La Quinta spent US$35 million on ads in 2015 according to Kantar Media. La Quinta has more than 880 properties in the U.S., and in Canada, Mexico and Honduras. These properties operate under the La Quinta Inn & Suites, La Quinta Inn and LQ Hotel brands.
Sperry, maker of the iconic Sperry Top-Sider, has appointed Horizon Media as its media agency of record following a review.Horizon will handle media planning and activations for the brand including digital, print, OOH, audio, and television but no search and e-commerce. The business will be managed from Horizon Media’s NY headquarters, effective immediately.
- Tim Horton's
Canadian coffee-and-doughnut chain Tim Horton's has appointed Horizon Media as its’ U.S. agency of record. Canadian chain merged with Burger King in 2014.The agency will handle media planning and activation across all channels.Tim Horton's spent around US$11.5 million on measured media in 2015 and US$3 million in the first quarter of this year, according to Kantar Media.
Kia Motors America has released 2 30-second TV spots from creative AOR David&Goliath, targeting Millennials for the launch of its compact Kia Forte.The spots from creative AOR David&Goliath show how the vehicles safety features can help compensate for the wandering minds of its young drivers. The target demographic is consumers in their 30s. The spots "Talent Show” and "Basketball" end with the tagline: “Technology for the Modern Driver.” The campaign will roll out with general and Hispanic market broadcast TV in September and October, as well as 15-second versions that will be shared across social, online channels and pre-roll across various sites. Banners will supplement the campaign.
- Panera Bread Co.
Panera Bread Co. will be the first national chain to serve so-called clean bacon, Adage reports.The company has removed artificial nitrates and preservatives from the bacon it uses. This has been part of a larger effort by the St. Louis-based company to get rid of its menu of artificial flavors, colors, preservatives and sweeteners by the end of the year.With this move, the company tries to reach customers who are seeking healthier and less-processed alternatives.
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