SALES LEADS: Patrick Murphy, La Quinta Inns & Suites, Sperry, KIA…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada's Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Patrick Murphy

Florida Democratic Senate Candidate Patrick Murhpy has hired Freddy Balsera (Balsera Communications) to serve as Chief of Hispanic Communications and Strategy, focusing primarily on media, communications and outreach. The campaign says Balsera will advise the campaign on messaging and strategy with regard to the Latino community. “Freddy is a top tier communications professional with deep insight into Florida’s Hispanic communities and we are thrilled to have him join our campaign,” said Murphy campaign manager Josh Wolf. A recent Univision poll had incumbent GOP Senator Marco Rubio up seven points over Murphy with Hispanic voters.

  • La Quinta Inns & Suites

 

imagesLa Quinta Inns & Suites has designated Horizon Media as its media AOR following a review. Horizon will be responsible for communications planning and paid media activations across all channels for La Quinta's portfolio, which includes La Quinta Inn and Suites and La Quinta Inn brands. La Quinta spent US$35 million on ads in 2015 according to Kantar Media. La Quinta has more than 880 properties in the U.S., and in Canada, Mexico and Honduras. These properties operate under the La Quinta Inn & Suites, La Quinta Inn and LQ Hotel brands.

 

  • Sperry

images-1Sperry, maker of the iconic Sperry Top-Sider, has appointed Horizon Media as its media agency of record following a review.Horizon will handle media planning and activations for the brand including digital, print, OOH, audio, and television but no search and e-commerce. The business will be managed from Horizon Media’s NY headquarters, effective immediately.

 

 

 

  • Tim Horton's

 

descarga-1Canadian coffee-and-doughnut chain Tim Horton's has appointed Horizon Media as its’ U.S. agency of record. Canadian chain merged with Burger King in 2014.The agency will handle media planning and activation across all channels.Tim Horton's spent around US$11.5 million on measured media in 2015 and US$3 million in the first quarter of this year, according to Kantar Media.

 

 

 

  • Kia

 

tuqxlhwu_400x400Kia Motors America has released 2 30-second TV spots from creative AOR David&Goliath, targeting Millennials for the launch of its compact Kia Forte.The spots from creative AOR David&Goliath show how the vehicles safety features can help compensate for the wandering minds of its young drivers. The target demographic is consumers in their 30s. The spots "Talent Show” and "Basketball" end with the tagline: “Technology for the Modern Driver.” The campaign will roll out with general and Hispanic market broadcast TV in September and October, as well as 15-second versions that will be shared across social, online channels and pre-roll across various sites. Banners will supplement the campaign.

  • Panera Bread Co.

 

descargaPanera Bread Co. will be the first national chain to serve so-called clean bacon, Adage reports.The company has removed artificial nitrates and preservatives from the bacon it uses. This has been part of a larger effort by the St. Louis-based company to get rid of its menu of artificial flavors, colors, preservatives and sweeteners by the end of the year.With this move, the company tries to reach customers who are seeking healthier and less-processed alternatives.

 

 

INTRODUCING NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
-New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job - Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions...” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Wall Street Firms Invest in Two Hispanic Supermarket Chains

Wall Street Firms Invest in Two Hispanic Supermarket Chains

Private-equity firms KKR and Victory Park Capital will be investing in California-based Hispanic grocery chains Mi Pueblo Food Centers and Cardenas Markets, a KKR spokeswoman announced. According to a statement both companies will continue to work independently.


Healthcare Marketing under Trump:  Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Healthcare Marketing under Trump: Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Health plan providers are among the organizations that will be most impacted by president-elect Trump's new administration. In addition, healthcare marketing under the ACA (Affordable Care Act), is to a large extent Multicultural and Hispanic marketing. Portada interviewed Karen Ignagni, President and CEO at EmblemHealth, to understand how one of the U.S. largest nonprofit health plan providers evaluates the new situation.


Dentsu Aegis Network Acquires Gravity Media (UPDATED)

Dentsu Aegis Network Acquires Gravity Media (UPDATED)

Dentsu Aegis Network announced the acquisition of Findr Group, owner of Gravity Media.Acquisition of multicultural agency will form a backbone of Dentsu Aegis’ specialised multicultural marketing offering in US.