SALES LEADS LATAM: Coty, Richemont, Marriot Rewards…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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Coty has appointed Publicis Media as its lead media agency globally. Publicis Media’s Zenith will lead the assignment which will include the current Coty brands and P&G Specialty Beauty Business* brand portfolio being acquired by Coty, with the transition expected to be completed in October of this year. Publicis Media will work in close collaboration with Beamly, Coty’s internal digital social and programmatic agency. The combined Coty assignment will span sixteen markets, with Publicis Media responsible for strategy, trading, content and data and analytics for Coty whose brands include color cosmetics brands Rimmel and Sally Hansen, and fragrance brands Calvin Klein, Marc Jacobs, and Davidoff, and post the merger will include leading cosmetics brands COVERGIRL and Max Factor, fragrance brands such as Hugo Boss and Gucci, and haircare brands such as Wella and Clairol.
Switzerland-based luxury goods company Richemont has launched a global media agency review, according to MediaPost.The company spends around US$400 million on ads annually.Publicis Media’s Optimedia was the incumbent of the largest portion of the company’s media assignment. The firm's brands include Cartier, Montblanc, Baume & Mercier and Piaget.
- Marriott Rewards
Marriott Rewards, Marriott International's loyalty program, has launched a new portfolio marketing initiative featuring loyalty member stories, leveraging key partnerships, and activating at events throughout the year. A key centerpiece of the initiative is a new advertising campaign starring Marriott Rewards members. Using the tagline "You Are Here" across multiple marketing channels, the campaign will debut tonight on U.S. broadcast television during NFL football, followed by placements on Facebook's new, immersive mobile experience, Canvas, and through multi-platform sponsorship with CNN in over 126 countries. You Are Here will expand globally into markets in North America, Europe, Latin America, Middle East, Africa and Asia.In addition, all Marriott Rewards members will be invited to share their own memorable travel moments at events, on the website, and on Marriott Traveler, the company's digital travel magazine.
Toyota's Brazilian subsidiary (the first of the kind outside Japan, dating back to the 1950s) has opened its first Advanced Research Centre (acronym is CPA in Portuguese) in Latin America, conceived to integrate new products and suppliers' research and development-related activities.The centre is in São Bernardo do Campo, in the Greater São Paulo area, where Toyota produced the Land Cruiser BJ40 utility (badged Bandeirante here) for nearly four decades.The automaker spent BRL46m/US$14m on the new structure that till now was restricted to producing parts for the Corolla and Etios sold in Brazil together with connecting rods and crankshaft forgings for US-made Camry and Corolla engines.The plant currently employs 1,400 workers.
Kodak have enlisted a subsidiary of the CAA-GBG Global Brand Management Group to help expand the company's branding worldwide.The CAA-GBG offshoot will create a long-term brand extension strategy for Kodak with a particular focus on audiovisual technology and communication sectors. The brand management companies say North America, Latin America and Asia are specific areas where there could be branding growth. Kodak plans to align itself with technology and lifestyle businesses as part of the plan.Through TLC, CAA-GBG has already led branding expansions for Coca-Cola, Jeep, Hershey's and Jennifer Lopez.One Kodak official said the company looks forward to TLC maximizing the value of Kodak's brand.
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