CHECK OUT: #Portada16 Award Winners

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And the Award Winners were announced at #Portada16 in NYYC! Check out the winners below:

Check out PHOTOS from the Award Ceremony!

-TOP MARKETER TO HISPANIC AUDIENCES- presented by: d expósito & Partners 

Patricia Diaz, ‎Director U.S. Hispanic Marketing at McDonald's Corporation, McDonald’s

Nominations were accepted for client side marketers who have substantially contributed to the quality of Hispanic marketing, whether Hispanic audience specific or by incorporating substantial Hispanic insights into Total Market campaigns, over the last twelve months. The nominated marketer should have made a strong case for marketing to the Hispanic population as well as executed innovative Hispanic marketing campaigns, with strong results. Please explain your reasons for nominating the candidate (max 120 words).

-TOTAL MARKET CAMPAIGN 

Honey Maid’s "Wholesome Campaign"

Nominations were accepted for marketing campaigns targeting the U.S consumer over the last 12 months. These campaigns were led by insights on multicultural audiences and include Hispanic elements (e.g. music, expressions, scenery etc). The nominated campaigns should preferably include paid media and can also have BTL and content marketing efforts. The campaign should stand out because of the uniqueness of the campaigns creative. The campaign’s media planning and buying plan should have achieved a high ROI. Please describe the campaign in terms of Objective, Creative, Media Used and Results (max 160 words).

-TOP SPORTS CAMPAIGN 

Copa Coca-Cola

Nominations were accepted for agencies (include the brand in the nomination), brands and media properties (include the client/agency in the nomination) that have done outstanding and innovative campaigns targeting multicultural audiences in 2016 using sports related content. The campaign should have both a paid media element (advertising) as well as a content marketing element (owned and earned media). Please explain your reasons for nominating the campaign in terms of sports content/media used, creative, media plan and results. (max 160 words).

-TOP DIGITAL AUDIO CAMPAIGN - presented by: Audio.Ad 

Blue Moon/Spotify

Nominations were accepted for advertising agencies, (please state brand), and brands that have created, planned and executed audio advertising campaigns in the U.S. Hispanic Market over the last 12 months. Total market audio ad campaigns that were led by insights on multicultural audiences and include Hispanic elements (e.g. music, expressions, scenery etc) can also be nominated. The nominated campaign should have achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality. Please describe why the nominated campaign deserves the Award (max 120 words).

-TOP MEDIA PROPERTY TARGETING HISPANIC AUDIENCES 

The Hollywood Hot List- Latina Media Ventures

Nominees were media companies that target Hispanic audiences in (Spanish and/or English) either exclusively or that have a substantial amount of Hispanics in their audience. The nominated entity is distinguished by the quality of the content it provides to the targeted audience. Please explain your reasons for nominating the candidate (max 120 words).

-TOP CONTENT PROVIDER TO HISPANIC AUDIENCES 

LBI Media, Inc. (Parent Company of Estrella TV)

Nominees  were  content marketing firms, content studios, video production studios, and newswire firms that target Hispanic audiences in (Spanish and/or English) either exclusively or have a substantial amount of Hispanics in their audience. The nominated entity is distinguished by the quality of the content it provides to the targeted audience. Please explain your reasons for nominating the candidate (max 120 words).

-“PROGRAMATICO LOPEZ” DIGITAL INNOVATOR AWARD 

MOTIVATE Influencer Dashboard

A digital media property, marketing technology innovation or advertising delivery technology that Portada’s character Programmatico Lopez would approve of. The innovation should have contributed to solve substantial challenges from an audience, client and agency perspective over the last 12 months. Please explain why you think it is a strong digital innovation (max 120 words).

-TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN 

TDW+Co and Western Union

Nominations were accepted for Digital Advertising Campaigns that have targeted Hispanic audiences during the last 12 months that stand out because of the creativity of the media plan and buy as well as a high ROI. Total market campaigns that were led by insights on multicultural audiences and include Hispanic elements (e.g. music, expressions, scenery etc) can also be nominated. Please describe the campaign in terms of Objective, Creative, Media Used, Results (max 160 words).

-TOP INTEGRATED HISPANIC CAMPAIGN 

Western Union Digital: Be Futbol Campaign

Nominations were accepted for Advertising Campaigns that have targeted Hispanic Audiences during the last 12 months that stand out because of the creativity of the media plan and buy as well as a high ROI. Total market campaigns that were led by insights on multicultural audiences and include Hispanic elements (e.g. music, expressions, scenery etc) can also be nominated. The campaign should have used at least 2 different paid media vehicles (e.g. print and social media)in addition to at least 1 BTL (e.g.events, Influencers) and/or content marketing element. Please describe the campaign in terms of Objective, Creative, Media Used (Paid and BTL), Results (max 160 words).

-TOP MOBILE CAMPAIGN 

The New Latino Voice - FIU/Adsmovil Online Tracking Poll with Latino Voters

Nominations were accepted for mobile campaigns that have targeted Hispanic Audiences during the last 12 months that stand out because of the creativity of the media plan and buy as well as a high ROI. Total market mobile campaigns that were led by insights on multicultural audiences and include Hispanic elements (e.g. music, expressions, scenery etc) can also be nominated. The nominated campaign should used mobile marketing elements, including Apps, Rich Media, Display and SMS. Please describe the campaign in terms of Objective, Creative, Mobile Media Advertising type used and Results (max 160 words).

-"CONQUISTADOR" TOP MEDIA PROFESSIONAL OF THE YEAR 

Juan Carlos Rodriguez/Univision Deportes

In the changing media environment, media executives need to be nimble, savvy and lead like authentic “Conquistadores”. Nominations are accepted for media executives who have made an outstanding contribution to the development of the sector over the last 12 months. Please explain your reasons for nominating the candidate (max 120 words).

-TOP ONLINE VIDEO MARKETING CAMPAIGN 

We're going to Walt Disney World with Jeannette Kaplun

Nominations were accepted for advertising agencies, (please state brand), media properties (please state brand/agency) and clients (brands) that have created, planned and executed Online Video Marketing Campaigns in the U.S. Hispanic Market over the last 12 months. Total market online video campaigns that were led by insights on multicultural audiences and include Hispanic elements (e.g. music, expressions, scenery etc) can also be nominated. The campaign achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality. Please describe why the candidate deserves the Award (max 120 words).

 


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