A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
US/US-HISPANIC MARKET
Lotame, an independent data management platform focused on helping companies maximize the value of their data, announced the launch of Lotame Data Stream, consumer data powered by billions of data points from Lotame’s global data exchange.
Taggify, an SSP connected to 30 ad exchanges and media sources, announced the incorporation of GeoEdge anti-malware administration solutions, reducing the number of complaints from SSP advertisers by 90%.
Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at [email protected].
Video inventory management platform, SpotX, and provider of data and connectivity and onboarding services, LiveRamp, 
announce their partnership to bring the world’s largest service for connecting offline and online data to programmatic video buying.Through the partnership, publishers can match online and offline data and provide advertisers with independent, cross-screen targeting options, without the reliance on walled garden ecosystems that have to date been the primary providers of video targeting infrastructure.
PONGALO, a new Latino-focused OTT (over-the-top) streaming platform, has launched. The platform, which began as a YouTube channel that amassed 2 billion views last year, has a large collection of telenovelas, TV series, documentaries and children’s programs.
LATAM MARKET
HBO has decided that it is not making HBO GO a standalone streaming service in Argentina (yet), instead opting for a renewed platform which will still be complementary to the HBO/MAX pay-TV package.
PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.
Brazilian DMP Navegg has announced new deals and contracts with Latin American media conglomerates like La Prensa, based in Nicaragua, El Salvador’s Grupo Dutriz, OPSA Group based in Honduras, Prensa Libre, from Guatemala, and Costa Rica’s Teletica, to expand its presence in the region.
New York’s Advertising Week is hosting an event in Havana, Cuba this year. Cuba x Creativity will feature a keynote speech from Robin Hayes, CEO of JetBlue, which recently started the first commercial flights from the U.S. to Cuba.
Retargeting and digital performance company Criteo, based out of Paris, France, is expanding its Latin America oriented operation in Miami. Criteo recently rented office space in Miami’s Brickell Avenue. Juan Pablo Suarez, newly hired as Sales Manager for Latin America at Criteo, tells Portada that the Miami office will have an expected headcount of 25 employees by the end of 2016.
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