Dentsu Aegis Retains Diageo US & LatAm Media Business

What: Global drinks giant Diageo has finished the review of its US$2.3 billion media account, which began last May.
Why it matters: The brand has decided to retain Dentsu Aegis Networks’ Carat in North America(including the U.S) , Europe, Latin America and Southeast Asia, WPP’s Mindshare in India and South Africa, and Publicis Media’s Mediavest in Australia.

faqji177_400x400 r8lhlgz__400x400Diageo, owner of brands like Smirnoff, has decided to retain Dentsu Aegis Networks’ Carat in North America(including the U.S) Europe, Latin America and Southeast Asia, WPP’s Mindshare in India and South Africa, and Publicis Media’s Mediavest in Australia.The brand concluded a global review of its US$2.3bn that began last May.

Diageo spent US$105 million on measured media in the U.S. last year, down from US$147 million in 2014, according to Kantar Media.

The firm indicated that its advertising remained focused on Cîroc, Crown Royal, Smirnoff, Captain Morgan, and Johnnie Walker and increased on Don Julio and Bulleit.

"Diageo has concluded a comprehensive review of our global media buying partnerships across 5 key markets.Now that the review has concluded, we remain focused on the future and our ambitious plans ahead," said the company in a statement.

Join us at PORTADA Mexico!


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA



Block Chain Poised to Revolutionize Brands’ Connections with Customers

Block Chain Poised to Revolutionize Brands’ Connections with Customers

Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called "smart contracts". Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”

WP to LinkedIn Auto Publish Powered By : XYZScripts.com