Announcing Agenda for #PortadaMX, Oct. 11 in Mexico City!

We are very excited to announce the  agenda of our Foro Portada Mexico de Publicidad y Medios on October 11 in Mexico City. Content Marketing, Video Marketing, the relationship between Social Media and E-Commerce as well as Sports Marketing will be explored in-depth by major brand, agency and media executives. Check out the preliminary agenda here! The fifth annual edition of #PortadaMX will take place in the Hotel Presidente InterContinental Polanco in Mexico City.

Confirmed Speakers at #PortadaMx include:

      • Mauricio Pallares Coello, Director Corporate Marketing, BBVA Bancomer
      • María Aguayo, Directora de Mercadotecnia para Latin America, Expedia
      • Emilio Trabulse, Director de Marketing, Grupo Marti
      • Alejandro Cardoso Mendoza , Presidente y CEO Latinoamérica, Publicis
      • Lydia Suarez, Head of Media, Dentsu Aegis Network México
      • Norma Jimenez, OMD Group Account Director
      • Fernando Bermúdez Pire, Director General, Carat Mexico
      • Alejandro Salazar, Director Comercial América Latina, Sojern
      • Martin Frontini, ZoominTV Managing Director LatAm and U.S. Hispanics

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

CHANGING PLACES: Mike Fernandez, Rosemary Mercedes, Monica Gil…

CHANGING PLACES: Mike Fernandez, Rosemary Mercedes, Monica Gil…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.


RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative

RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative

Agency RPA has regained American Honda US$600 million media account.The Honda media assignment is returning to RPA after four years.


Yahoo to Change Name to Altaba, Mayer to Leave Board

Yahoo to Change Name to Altaba, Mayer to Leave Board

Yahoo will be renamed Altaba Inc. following Verizon's US$4.83 billion acquisition of the company.Marissa Mayer is stepping down from Yahoo's board after the closing of its deal along with 5 other directors.