Twitter to Share Ad Revenues With Creators
What: Twitter announced that will now share ad revenues with creators.
Why it matters: Twitter plans pay creators as much as 70% share of ad revenues, as opposed to Facebook and Youtube's 50/50 share model.
Twitter Inc has announced the expansion of its' creator revenue programs, which will provide creators of all sizes with the ability to monetize content in multiple ways and generate revenue at scale. This means the scial net will now be sharing ad revenues with creators. By bringing more creators to churn out additional content for its platform, the micro blogging site is trying to boost its user base and improve engagement levels.
The Amplify Publisher Program provides approved creators in the US with the ability to monetize their videos, which is as simple as “checking a box” prior to Tweeting. Pre-roll ads will then run against the content and a portion of the ad revenue is then shared back with creator.
While Facebook and Youtube have a 50/50 share model, Twitter will be paying creators as much as 70% share of ad revenues. Twitter's terms for individual video creators will be the same as those participating in its Amplify partners program, which Recode reports at 70%.
Twitter's Niche program, the creator-first platform, provides creators with the ability to grow, understand, and monetize their social presence across all networks. Niche works with 35,000 creators worldwide alongside top brands to grow and monetize their presence on social networks.
Moreover, creators will now have a number of options to "upload, manage and publish media" more than ever before across both Desktop (via the new Media Studio) and Mobile (via the Twitter Engage app) and at the same time, scheduling tweets.
Media Studio, which replaces video.twitter.com, provides a Desktop destination where users can access all of Twitter publishing tools and resources. Media Studio also added an “Earnings” section to the Twitter Engage Mobile app that the company launched in June.