Below are the finalists ranked by vote count! Winners will be chosen by Award Jury (Portada Editorial Board Members, Each Jury member has 50 votes to cast per category!). Winners to be announced at Award Ceremony during #Portada16!
THE FINALISTS RANKED BY VOTE COUNT!
TOP MARKETER TO HISPANIC AUDIENCES – Presented by d’expósito & Partners
1. José Vélez-Silva, VP of Multicultural Marketing Communications at Comcast/XFINITY
2. Patricia Diaz, Director U.S. Hispanic Marketing at McDonald’s Corporation, McDonald’s
3.Felix Palau, Brand Regional Director at Global Marketing Americas, Heineken
TOP DIGITAL AUDIO CAMPAIGN – Presented by Audio.Ad
1. Blue Moon/Spotify
2. Horizon Media
TOTAL MARKET CAMPAIGN
1. Hot Pockets/Casanova McCann
2. Honey Maid’s “Wholesome Campaign”
3. Verizon’s Better Matters Campaign
TOP SPORTS CAMPAIGN
1. Western Union Digital: Be Futbol Campaign
2. Bones Love Milk
3. Copa Coca-Cola
TOP MEDIA PROPERTY TARGETING HISPANIC AUDIENCES
1. ZoomIn.TV
2. LBI Media, Inc. (Parent Company of Estrella TV)
3. The Hollywood Hot List
TOP CONTENT PROVIDER TO HISPANIC AUDIENCES
1. Zoomin.tv
2.LBI Media, Inc. (Parent Company of Estrella TV)
3.IdiomaContent
“PROGRAMATICO LOPEZ” DIGITAL INNOVATOR AWARD
1.Motivate Influencer Dashboard
2.Fantástico, Inc.
3.Fenomeno Studios
TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN
1.TDW+Co and Western Union
2. Univision’s Voter Registration Campaign
TOP INTEGRATED HISPANIC CAMPAIGN
1.Western Union Digital: Be Futbol Campaign
2.McDonald’s New York Summer Break Menu /d expósito & Partners
3.Nescafe Clasico/Casanova McCann
TOP MOBILE CAMPAIGN
1.Tecate And Life In Mobile
2.The New Latino Voice – FIU/Adsmovil Online Tracking Poll with Latino Voters
“CONQUISTADOR” TOP MEDIA PROFESSIONAL OF THE YEAR
1.Gloria Constanza, Chief Contact Strategist, Partner, D’expósito & Partners
2.Alberto Pardo/Adsmovil
3.Caleb Windover/Mediavest-MV42 (tied in third position)
4.Juan Carlos Rodriguez/Univision Deportes (tied in third position)
TOP ONLINE VIDEO MARKETING CAMPAIGN
1.WesternUnion.com – #BeFutbol Sweepstakes Virtual Reality Short Film
2.d expósito & Partners for Tajín
3.We’re going to Walt Disney World with Jeannette Kaplun
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