And the #Portada16 Award Finalists are….

Below are the finalists ranked by vote count! Winners will be chosen by Award Jury (Portada Editorial Board Members, Each Jury member has 50 votes to cast per category!). Winners to be announced at Award Ceremony during #Portada16!

THE FINALISTS RANKED BY VOTE COUNT!

TOP MARKETER TO HISPANIC AUDIENCES - Presented by d’expósito & Partners
1. José Vélez-Silva, VP of Multicultural Marketing Communications at Comcast/XFINITY
2. Patricia Diaz, ‎Director U.S. Hispanic Marketing at McDonald's Corporation, McDonald’s
3.Felix Palau, Brand Regional Director at Global Marketing Americas, Heineken

TOP DIGITAL AUDIO CAMPAIGN - Presented by Audio.Ad
1. Blue Moon/Spotify
2. Horizon Media

TOTAL MARKET CAMPAIGN
1. Hot Pockets/Casanova McCann
2. Honey Maid’s "Wholesome Campaign"
3. Verizon’s Better Matters Campaign

TOP SPORTS CAMPAIGN
1. Western Union Digital: Be Futbol Campaign
2. Bones Love Milk
3. Copa Coca-Cola

TOP MEDIA PROPERTY TARGETING HISPANIC AUDIENCES
1. ZoomIn.TV
2. LBI Media, Inc. (Parent Company of Estrella TV)
3. The Hollywood Hot List

TOP CONTENT PROVIDER TO HISPANIC AUDIENCES
1. Zoomin.tv
2.LBI Media, Inc. (Parent Company of Estrella TV)
3.IdiomaContent

“PROGRAMATICO LOPEZ” DIGITAL INNOVATOR AWARD
1.Motivate Influencer Dashboard
2.Fantástico, Inc.
3.Fenomeno Studios

TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN
1.TDW+Co and Western Union
2. Univision's Voter Registration Campaign

TOP INTEGRATED HISPANIC CAMPAIGN
1.Western Union Digital: Be Futbol Campaign
2.McDonald’s New York Summer Break Menu /d expósito & Partners
3.Nescafe Clasico/Casanova McCann

TOP MOBILE CAMPAIGN
1.Tecate And Life In Mobile
2.The New Latino Voice - FIU/Adsmovil Online Tracking Poll with Latino Voters

"CONQUISTADOR" TOP MEDIA PROFESSIONAL OF THE YEAR
1.Gloria Constanza, Chief Contact Strategist, Partner, D’expósito & Partners
2.Alberto Pardo/Adsmovil
3.Caleb Windover/Mediavest-MV42 (tied in third position)
4.Juan Carlos Rodriguez/Univision Deportes (tied in third position)

TOP ONLINE VIDEO MARKETING CAMPAIGN
1.WesternUnion.com - #BeFutbol Sweepstakes Virtual Reality Short Film
2.d expósito & Partners for Tajín
3.We're going to Walt Disney World with Jeannette Kaplun

Obtain major insights about passion point marketing (Sports, Multicultural etc). PLUS: Get 1:1 introductions with senior brand and agency executives.


Editorial Staff

Portada Staff

MORE FROM PORTADA

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US. 


Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

We talked to Mebrulin Francisco, managing partner and expert in multicultural marketing analytics at Group M, and she shared some of the key insights to take into account when approaching data analytics.