And the #Portada16 Award Finalists are….

Below are the finalists ranked by vote count! Winners will be chosen by Award Jury (Portada Editorial Board Members, Each Jury member has 50 votes to cast per category!). Winners to be announced at Award Ceremony during #Portada16!

THE FINALISTS RANKED BY VOTE COUNT!

TOP MARKETER TO HISPANIC AUDIENCES - Presented by d’expósito & Partners
1. José Vélez-Silva, VP of Multicultural Marketing Communications at Comcast/XFINITY
2. Patricia Diaz, ‎Director U.S. Hispanic Marketing at McDonald's Corporation, McDonald’s
3.Felix Palau, Brand Regional Director at Global Marketing Americas, Heineken

TOP DIGITAL AUDIO CAMPAIGN - Presented by Audio.Ad
1. Blue Moon/Spotify
2. Horizon Media

TOTAL MARKET CAMPAIGN
1. Hot Pockets/Casanova McCann
2. Honey Maid’s "Wholesome Campaign"
3. Verizon’s Better Matters Campaign

TOP SPORTS CAMPAIGN
1. Western Union Digital: Be Futbol Campaign
2. Bones Love Milk
3. Copa Coca-Cola

TOP MEDIA PROPERTY TARGETING HISPANIC AUDIENCES
1. ZoomIn.TV
2. LBI Media, Inc. (Parent Company of Estrella TV)
3. The Hollywood Hot List

TOP CONTENT PROVIDER TO HISPANIC AUDIENCES
1. Zoomin.tv
2.LBI Media, Inc. (Parent Company of Estrella TV)
3.IdiomaContent

“PROGRAMATICO LOPEZ” DIGITAL INNOVATOR AWARD
1.Motivate Influencer Dashboard
2.Fantástico, Inc.
3.Fenomeno Studios

TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN
1.TDW+Co and Western Union
2. Univision's Voter Registration Campaign

TOP INTEGRATED HISPANIC CAMPAIGN
1.Western Union Digital: Be Futbol Campaign
2.McDonald’s New York Summer Break Menu /d expósito & Partners
3.Nescafe Clasico/Casanova McCann

TOP MOBILE CAMPAIGN
1.Tecate And Life In Mobile
2.The New Latino Voice - FIU/Adsmovil Online Tracking Poll with Latino Voters

"CONQUISTADOR" TOP MEDIA PROFESSIONAL OF THE YEAR
1.Gloria Constanza, Chief Contact Strategist, Partner, D’expósito & Partners
2.Alberto Pardo/Adsmovil
3.Caleb Windover/Mediavest-MV42 (tied in third position)
4.Juan Carlos Rodriguez/Univision Deportes (tied in third position)

TOP ONLINE VIDEO MARKETING CAMPAIGN
1.WesternUnion.com - #BeFutbol Sweepstakes Virtual Reality Short Film
2.d expósito & Partners for Tajín
3.We're going to Walt Disney World with Jeannette Kaplun

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff

Portada Staff

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