#Portada16 Top Marketer Award: Jose Silva, Patricia Diaz, Xavier Turpin, Felix Palau…? Vote by Wednesday!

Excellent marketers, many of them practising the total market approach, are candidates for the Top Marketer to Hispanic Audiences Award presented by presented by d’expósito & Partners. Check out the candidates below and make sure to vote by this Wednesday August 31!

TOP MARKETER TO HISPANIC AUDIENCES presented by d’expósito & Partners

José Vélez-Silva, VP of Multicultural Marketing Communications at Comcast/XFINITY
Doug Poppen, Senior Director of Marketing & Communications at Bojangles’
Xavier Turpin, Director - Multicultural and DDSW/West Field Marketing Director, Dunkin' Brands
Alejandro Juarez, Director of Communications and Education - UnitedHealthcare Latino Health Solutions
Patricia Diaz, ‎Director U.S. Hispanic Marketing at McDonald's Corporation, Mc Donald’s
Melissa Tendick, VP Marketing, Barilla
Felix Palau, Brand Regional Director at Global Marketing Americas, Heineken
The New Latino Voice - FIU Online Tracking Poll with Latino Voter
New American Funding

VOTE by Wednesday COB!

#Portada16 Award Timeline!

- July 18 - August 5: Nomination Period

- August 12-August 31: Voting Period

- September 8: Finalists are announced
Finalists are the top 3 most voted nominees per category (top 2 in categories with 3 candidates).
Award Jury (Portada Editorial Board Members) make their selections to choose the winners among the finalists..
Portada's Editorial Board Members are:
Gonzalo del Fa, president GroupM, Multicultural
Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go
Maria Cristina Rios, Director Multicultural Customer Strategy, Macy's
Xavier Turpin, Multicultural Marketing Director, Dunkin' Brands
Kymber Umana, Hispanic Marketing Manager, Sprint

- September 15: Winners are announced at the Award Ceremony at #Portada16

Check out Video Highlights of #Portada15.

Obtain major insights about passion point marketing (Sports, Multicultural etc). PLUS: Get 1:1 introductions with senior brand and agency executives.


Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.