Emmis Communications to Sell Regional & City Magazines

What: Emmis Communications is planning to go private and intends to sell assets including its regional magazines.
Why it matters: Emmis Communications publishes Texas Monthly, Indianapolis Monthly, Los Angeles and Orange Coast magazines, Atlanta magazine and Cincinnati magazine.In 2005, the company launched "Tu Ciudad Los Angeles," an English-language Hispanic bi-monthly magazine, which folded in 2008.

 

yto1TKTo_400x400Emmis Communications, publisher of Indianapolis Monthly, Texas Monthly and Los Angeles magazines, has decided to go private and sell off all print assets except for Indianapolis Monthly through E Acquisition Corporation, owned by Emmis CEO and controlling shareholder Jeffrey H. Smulyan.

Smulyan has offered to buy the Emmis outstanding shares at US$4.10. The decision comes down to outstanding debt and diminished faith from shareholders, according to Smulyan.

However,  the company's privatization and sale are still just a possibility, as any movement would requiere approval of both Emmis Corp. and E Acquisition Corporationits board of directors and shareholders.The joint entity would be co-owned by unnamed directors, officers and shareholders of Emmis.

But were the privatization become real, it would leave the new company in a hole. So, just like  any other diversified media companies, Emmis has decided that the city/regional magazines must be sold.

“Unfortunately, in order to address the company’s debt issues, we need to look at selling assets. I would never consider such action unless absolutely necessary. Nothing pains me more than making decisions like this. After considerable discussion, we plan to explore the sale of Terre Haute radio, WLIB-AM in New York, and our Publishing Division (excluding Indianapolis Monthly magazine),” Smulyan said.

The company also intends to sell off the New York City radio station WLIB-AM and its four radio stations in Terre Haute, Indiana.

Emmis publishes Texas Monthly, Indianapolis Monthly, Los Angeles and Orange Coastmagazines, Atlanta magazine and Cincinnati magazine.Quite a huge portfolio, considering the size of this segment of the magazine industry.

Emmis Communications also owns a marketing firm, Incite, launched in 2011; radio broadcasting apps NextRadio and Tagstation; and has had a controlling interest in Digonex, a dynamic pricing software, since 2014.

Smulyan said in an announcement that if sales are negotiated, Emmis will provide bonuses to employees who stay, and offer “generous severance packages” in the case of layoffs.

Hispanic Market Foray

Embracing the growing strength of the affluent U.S.-born Latino market, Ciudad, LLC, a subsidiary of Emmis Communications Corporation in 2005 launched  Tu Ciudad Los Angeles, an English-language magazine catering to upwardly-mobile Latinos in Los Angeles, the city with the nation’s largest Hispanic population. The magazine folded in 2008 as its financial viability was unclear. Tu Ciudad (pronounced TOO SEE-YOU-DAHD), which literally means “your city,” was  a bi-monthly magazine that targets affluent Latinos and a  guide to Los Angeles culture, entertainment and lifestyle for urbane Latinos and other like-minded Angelenos.

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).