RANKING: ESPN Leads and MSN Grows Among Sports Sites Visited by Hispanics

PROG 2 (2)

What are the most popular sports websites among U.S. Hispanics? What impact did the months preparing for the  Olympic Games have on theconsumption of sports content? The answers to these questions and more, according to comScore's June 2015 and June 2016 rankings.

As much as the amount of Hispanic users with Internet access increased,by 4% according to the table below, in June 2016 compared to June 2015, it is interesting to note how the general trend in the consumption of sports sites was negative. But one of the most important events of 2016 has been the Olympic Games, so maybe we will need to look at comScore's August results to determine if this downward trend was reverted during the event.

Source: comScore Media Metrix, United States, Hispanic All, Home and Work, PC/Laptop only, Junio 2015 vs Junio 2016 Unique Visitors (000) % Growth
Jun-2015 Jun-2016
    Total Internet:  Hispanic All 30.140 31.357 4%
    Sports 10.753 9.942 -8%
1     ESPN 2.491 2.374 -5%
2     Yahoo Sports-NBC Sports Network 2.539 2.080 -18%
3     Fox Sports Digital - Sporting News Media 1.662 1.558 -6%
4     MSN Sports 1.108 1.419 28%
5     Bleacher Report - Turner Sports Network 1.714 1.269 -26%
6     USA TODAY Sports Media Group 1.460 1.205 -17%
7     SB Nation 1.449 1.165 -20%
8     MLB 1.155 979 -15%
9     CBS Sports 891 794 -11%
10     Sports Illustrated Sites 746 684 -8%

In general terms, the sports category was visited by 32% of US Hispanics during June 2016, which represents an 8% decrease compared to the same month in 2015.

On all of the informed sites on the comScore ranking, there was a decrease in monthly visitors during June 2016, except in the case of MSN Sports, whose unique users increased by 28% compared to June 2015.

ESPN, the sports site operated by The Walt Disney Company, lost the least amount of users, while Bleacher Report, owned by  Turner Broadcasting, lost the most in this particular time period.

Join us at the HISPANIC SPORTS MARKETING FORUM.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding Hispanic demographic!


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