Carlos Aviles Named Editor of Southern California News Group’s Spanish Pubs

What: Carlos Aviles has been named editor of Southern California News Group’s three Spanish-language weekly newspapers and associated digital media – La Prensa, Excélsior and ImpactoUSA.
Why it matters: Aviles will oversee planning and development of content for Latino audiences in Los Angeles, Orange, Riverside and San Bernardino counties.

descargaCarlos Aviles has been named editor of Southern California News Group’s three Spanish-language weekly newspapers and associated digital media – La Prensa, Excélsior and ImpactoUSA. He started in his new role last Monday Aug. 15.

The Southern California News Group is an umbrella group of local daily newspapers published in the greater Los Angeles area by Digital First Media. Originally named the Los Angeles News Group (LANG) and San Gabriel Valley News Group (SGVN), the organization was formed as an umbrella name for Media News Group operated newspapers in the Los Angeles area. On March 21, 2016 a bankruptcy judge approved the sale of Freedom Communications and its two major newspapers, the Orange County Register, inclusing Spanish-language weekly Excelsior, and the Riverside Press-Enterprise, with Hispanic weekly La Prensa, to Digital First Media. [2] [3] Thus, LANG was renamed Southern California News Group. The sale closed on March 31, 2016.

Aviles will oversee planning and development of content for Latino audiences in Los Angeles, Orange, Riverside and San Bernardino counties. He will also help guide the publications’ overall print and digital strategy, and facilitate the sharing of content between journalists within Southern California News Group.

The Salvadoran-American Aviles has nearly 20 years of experience writing, editing and coordinating coverage for Spanish-language and bilingual newspapers and websites, particularly in Southern California. He brings extensive experience in local, investigative and computer-assisted reporting.

Aviles most recently served as local editor at La Opinión, where he supervised a team of print and digital journalists, and guided special projects and investigations. Aviles also served as local editor at Patch Latino, a bilingual news site of America Online that focused on underserved communities in Southern California. He helped launch Patch Latino’s three bilingual online news platforms and digital presentation, which included the implementation of search engine optimization and social media strategies to drive audience growth.

Previously, Aviles was a staff writer at La Opinión and Hoy in Los Angeles, covering crime and courts, government, immigration, health and education. He also produced video, photography and breaking news for the newspapers’ websites. Aviles briefly worked as deputy editor for La Prensa. Prior to coming to the United States, Aviles began his career at La Prensa Grafica in El Salvador in 1997, where he served as digital editor, reporter and international correspondent.

ImpactoUSA, La Prensa and Excélsior have a combined print circulation of 400,000. ImpactoUSA is home-delivered, and La Prensa and Excélsior have a targeted distribution in news racks and retail locations that reach high-density Hispanic neighborhoods.

“Carlos brings invaluable experience in producing multi-platform journalism that matters to Latinos living and working in Southern California,” said Frank Pine, executive editor at Southern California News Group. “We will lean on his leadership to enhance storytelling and deliver a richer digital experience for a local Latino population that’s growing in size and influence.”

"I am grateful and honored to have the opportunity to serve as editor of these three Spanish language publications,” Aviles said. “I will work hard to continue this company's commitment to provide the best information to the Latino community of Southern California."

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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